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Cosmetics have always played a significant role in people’s lives. From ancient times, it has been in our lives that came from natural sources. But today cosmetics come with chemical compounds or a mix of both.
Today Cosmetics cover a wide range of products, such as skincare, makeup, fragrances, Personal Care, and many more. It helps in cleaning and enhancing the body.
Explore the home-grown cosmetics brands in India.
India has a huge population and a big customer market. and the cosmetic industry is experiencing rapid growth in lifestyles. Over the past few decades cosmetic market in India has transformed a lot. By 2025, the total market size is expected to reach $20 billion, with the online segment accounting for $1.6 billion. The market offers an extensive range of skincare, personal care, haircare, and more. Here are some of the top makeup brands in India.
Table of Contents
10 Popular Indian Makeup Brands in 2024
Here is the list of the top 10 cosmetics brands in India.
1. Lakme
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Lakme is one of the top cosmetic brands in India, established in India. It has been one of the most tested brands in the Indian market over the years. Founded in 1952, it is owned by Hindustan Unilever.
It stands as one of the oldest Indian cosmetics companies. The platform offers a wide range of products of beauty and personal care such as serums, makeup products, moisturizers, sunscreens, and many more. It is one of the best makeup brands in India.
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2. L’Oreal India
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L’Oreal India is one of the top beauty brands in India and is one of the trusted brands in India. It was established in 1994, and became one of the largest brands worldwide as well as the leading cosmetic brand in India.
It offers a wide range of products such as fragrances, personal care, hair care, makeup, and more. Apart from this it also runs a chain of salons. Some of its brand ambassadors are Anushka Sharma, Shakti Mohan, and Aditi Rao Hydari.
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3. Jaquline USA
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Jaquline USA is a cosmetic brand that offers the best quality makeup products that help you to look more glowy and natural. Dabur India Limited acquired the platform. At Jaquline USA, users can get personalized skincare and beauty products online.
Its products are tested by dermatologists and they are cruelty-free. Their products are available for all skin types and complexions, which makes it one of the most popular names in the list of Indian cosmetics brands.
Its products are tested by dermatologists and they are cruelty-free. Their products are available for all skin types and complexions.
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4. Colorbar
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Delhi-based Colorbar is one of the famous cosmetic brands in India founded in 2004, It offers a wide range of makeup and skincare products such as moisturizers, Lipsticks, eyeliners, concealers, nail paints, etc.
Their product is cruelty-free and certified by PETA. brand ambassador of Colorbar is Jacqueline Fernandez.
5. Lotus
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Lotus is one of the well-known Indian cosmetics brands, founded in 1993. It offers several skincare, haircare, and makeup products. Some of its products are shampoos, sunscreens, cleansers, and makeup products.Their product is cruelty-free and affordable.
Their product is available in more than 16 countries 150,000+ retail outlets and 35 exclusive brands which make it one of the biggest cosmetic brands in India.
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6. VLCC
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VLCC is one of the highly popular and top cosmetics brands in India, it is well known for providing a variety of skincare and hair care products.
VLCC was one the first multi-outlet companies with many stores in almost most countries in the Wellness and Beauty Industry. Currently, the VLCC brand has become recognized as a symbol of Wellness and beauty.
7. Wow Cosmetic
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Wow Cosmetic is a Bengaluru-based cosmetic brand founded in 2014 by Manish and Karan Chowdhary. It was started with a focus on putting consumers first and was part of an e-commerce sale.
It has become one of the leading cosmetic brands in India. Its products are made from substances to offer comprehensive care for the body, mind, and soul. It deals in oils, natural haircare, and skincare products.
8. Sugar
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ugar is a Mumbai-based platform that is one of the top makeup brands in India. Indian makeup brands. It was founded in 2015 by Vineeta Singh and Kaushik Mukherjee. It is one of the most popular cosmetic brands in India. It also has a very strong presence in other countries.
Sugar Cosmetics offers millennial-friendly makeup and skincare products and is well-suited for Indian skin tones. Their products are cruelty-free. Apart from India, it is also available in Italy, Korea, and Germany.
Know more about the Startups Funded by Vineeta Singh.
9. Mamaearth
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Mamaearth was founded by Varun Alagh and Ghazal Alagh in 2016, it has gained significant popularity due to its natural and toxin-free products.
The company offers the best beauty products brands in India.a wide range of skincare, haircare, beauty, and baby care products. Apart from this some of its famous products are shampoo, hair oils, lotions, and serums.
10. MyGlamm
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MyGlamm was an Indian cosmetics brand founded by Darpan Sanghvi and Priyanka Gill in 2015 as a home beauty salon. In 2017, it revolutionized as an online cosmetic brand in India. It is one of the emerging Indian cosmetic brands.
The platform offers a variety of personal care products and makeup products. The products can range from skincare to bath and beauty items.
Conclusion - Cosmetic brands in India
Cosmetic brands in India have reported significant growth in the last few decades, with the rising demand for cosmetic products. customers’ commitment and engagement with the cosmetics market is rising high.
Nowadays, there is a diverse range of products available in the cosmetic market and with so many products there are lots of brands also established. today, some brands are dominating some become synonymous with cosmetic brands in India.
Know more:-
- ClayCo Cosmetics Raises $2 Mn Funding from Unilever Ventures
- Dermocosmetics Brand SkinQ Raises Seed Funding Led by Inflection Point Ventures
Frequently Asked Questions (FAQs)