Emami to Acquire D2C Brand The Man Company

The Man Company, a men's grooming brand, is currently in discussions with FMCG behemoth Emami to acquire a 100% stake.

The group has previously invested in numerous direct-to-consumer (D2C) firms; however, this will be its first comprehensive acquisition in the D2C sector.

Emami initially acquired a 33.09% stake in The Man Company through two transactions in December 2017 and February 2019.

The Man Company provides a variety of high-quality grooming products for males, such as fragrances, haircare, and skincare.

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The revenue of the Gurugram-based organization for the fiscal year ending March 2024 was Rs 185 crore. 70% of this revenue is generated through e-commerce channels, which include the brand's website and significant online marketplaces.

About The Man

Founded in 2015 by Hitesh Dhingra, The Man Company is your ultimate one-stop solution into becoming a gentleman: a man of refreshing candor who is known for his well-made scent statements.

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