Fireside Ventures has invested $1.5 million in Chennai-based snack company Sweet Karam Coffee.
According to the company, the money will be used for offline growth, including expanding into new regions and bolstering its assortment of regionalized products.
“The three Ps (passion, purpose, and the power to empower) were the driving forces behind Sweet Karam Coffee. We wanted to revive and modernise traditional, clean food with a cultural experience by celebrating South India’s culinary legacy,” said Nalini Parthiban, co-founder of Sweet Karam Coffee. “With Fireside’s vast portfolio of building leading direct-to-consumer (D2C) brands, we are excited to partner and work together with them.”
Sweet Karam Coffee is also focused on preserving sustainable snacking like millet snacks. Millets are hardy grains that require little water and fertilizer to thrive, and they are inherently organic and nutrient-dense. Sweet Karam Coffee works to build a community around millet snacks and to educate people about their benefits.
“The opportunity for a well-packaged South Indian snacking brand, made with clean ingredients (no palm oil, no preservatives) and available widely is enormous, both within India and overseas,” said VS Kannan Sitaram, partner and cofounder, Fireside Ventures.
The business claimed that since 2020, it has had exponential development, doubling its revenue annually because of its website and app, which are distributed to 32 countries in addition to India.
About Sweet Karam Coffee
Sweet Karam Coffee, a company from South India, is working to preserve and promote traditional Indian delicacies.