Nazara Technologies, an online gaming and esports startup, is introducing Nazara Publishing, a platform for publishing for game creators worldwide to display their games in India.
Nazara will invest a minimum of INR 1 crore per game and aims to launch up to 20 games over the next 18 months. In addition to capital, Nazara will provide developers with support on game design, localization, data analysis capabilities, beta testing, and quality assurance, enhanced monetization and strong distribution through smart user acquisition spends and platform partnerships.
Nitish Mittersain, CEO & joint MD, Nazara Technologies, said, “Nazara publishing is poised to revolutionize India’s gaming landscape, aiming to become the country’s premier game publishing platform. We are dedicated to nurturing both Indian and global game developers, providing resources, expertise, and a robust network to bring top-ler gaming experiences to India’s vast audience. With a special focus on supporting Indian developers, Nazara sees a significant opportunity in the make-in-India involve and as part of this enclave, we will also promote Indian game developers globally”
As part of the Nazara publishing platform, developers will also have access to mentors in the form of industry leaders and experts. This holistic support will empower game studios to not only successfully publish their games but also to overcome challenges, accelerate their growth, and create a lasting impact in the Indian gaming landscape.
About Nazara Technologies
The headquarters of Nazara Technologies Limited are located in India, and the company also has offices in Dubai, Africa, and Singapore. Nazara Technologies Limited is a well-established mobile gaming company.