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HomeInsightNews & UpdateSnapdeal launches Beauty Brand "Miyuki" under its “Power Brands” program

Snapdeal launches Beauty Brand “Miyuki” under its “Power Brands” program


Snapdeal launched Miyuki, a beauty brand, on its platform under its “Power Brands” program. Beauty brand Miyuki offers a Korean beauty-inspired makeup range.

Much has been said about the growing popularity of Korean culture around the world and especially in India. Due to this popularity, Korean beauty trends and makeup products are also gaining a lot of attention among users.

Korean makeup is based on the principle of ‘less is more’. Launching it for the first time along with lipsticks, the brand offers a rich range of Argan Oil and will be available in eight shades such as Peach Rose, Taupe, Mulled Wine, Coral, Exotic Red and etc which are complete with Indian makeup beauty. The Miyuki lipstick comes at a price of Rs 399 and the company will soon expand to include other makeup products like foundation, highlighters, eyeliner, and eyebrow pencil, according to The Free Press Journal.

“Customers have high awareness about the latest trends in beauty and personal care products. Value-conscious consumers look for products that are trendy, good-quality and also are priced as per their spending comfort. The Miyuki range of products by Snapdeal sellers serves this requirement of premium-quality, trendy and innovative products that are priced right”, Said, Saurabh Bansal, Chief Merchandising Officer, Snapdeal Limited.

Under Snapdeal’s ‘Power Brands’ program, the company has so far created over 13 brands across popular categories like apparel, fashion accessories, footwear, home & kitchen, health & wellness, personal beauty, etc.

These brands are owned by Snapdeal and licensed to third-party, quality-focused suppliers/sellers, who own and control the inventory.

Snapdeal’s “Power Brands” program is designed to promote and enhance the supply of good quality, trendy products to meet the needs of the consumers.

The program is designed to meet the needs of price-conscious users, who primarily want to pay for the features and functionality they require without paying a hefty brand premium.

According to a Red Seer study conducted by Snapdeal, the number of buyers in India’s Tier 2+ cities and towns, which cover more than 80 percent of India’s population, will grow to around 256 million in size by 2026.

These buyers are from the middle-income group and most of them live in Tier 2+ cities in India.    

About Sanpdeal :   

India’s leading value e-commerce platform that has helped Indian e-commerce grow beyond just brands & urban users. Nearly 80% of Snapdeal’s users come from non-metro locations highlighting its deep reach across the length and breadth of the country. Snapdeal hosts a wide selection of good quality, value-priced merchandise across fashion, home, beauty & personal care, general merchandise, and other categories.

With more than 200 Mn app installations, it is one of India’s top online shopping destinations. According to a recent industry report by global consulting firm Kearney, the growing number of value-conscious online shoppers is reshaping India’s e-commerce landscape. Value-conscious online buyers focus on finding affordable products that meet their needs of desirable quality, durability, and trendiness.

The typical shopping behaviors and demands of these consumers have led to the rise of value e-commerce – differentiated business models optimized to serve the needs of value-conscious online customers. Currently estimated at $4Bn, the value of e-commerce in India is expected to see fast growth at 26% CAGR and reach $40 Bn by 2030.



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