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This IIT alumni left corporate job & started startup for natural beauty products | Nyra Naturals

Bengaluru-based direct-to-customer (D2C) Natural beauty products startup Nyra Naturals was started in 2021 by Ankita Jethalia, an IIT-Roorkee alumni.

During 11 years of a corporate job, Ankita started making natural soaps at home to solve her daughter’s skin problem, due to which Ankita realized that chemical-rich beauty products cause a lot of problems and this is where Nyra Naturals started.

Started as a solution to a real problem, the startup is currently manufacturing a variety of chemical-free skin-friendly beauty products.

The company sells its products through its website. Its products include soaps, deodorants, and body butter made from many natural ingredients.

Nyra Naturals
Nyra Naturals Products

There are seven varieties available in the soap product which include rose, carrot buttermilk, honeycomb, etc.

There are two types of Green Meadows and Heavenly Orchard in body butter which are made from multiple oils and butter.

The natural deodorant is paraben and aluminum-free which is non-toxic. It absorbs sweat and provides moisture and dry underarms. Unlike most natural deodorants, this one is baking soda free, making it suitable for people with sensitive skin as well.

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