Health and home-focused house-of-brands, Pratech Brands has raised $3 million from Sequoia India’s `Surge’, to build a health and wellness e-commerce platform for multiple brands.
Surge is Sequoia Capital India’s rapid scaleup program for startups in Southeast Asia and India.
The platform has also launched its new digital health platform ‘Hugalife’ for health and nutrition, which will host over 1,000 brands.
Through the platform, users will be able to consume content, purchase products, and avail of personalized and assisted shopping.
The brands hosted on the platform range from women’s health, plant and Ayurveda-based supplements, children’s health, sports nutrition, vitamins, minerals and supplements, health foods, and more.
Mumbai-based Pratech Brands was founded in 2021 by Sachin Parikh, Neehar Modi, and Anvi Shah, It is a tech-first house of brands that focuses on home and health-related products.
“We believe that the health category is at the start of a meteoric rise in consumption. While preventive healthcare has recently gained momentum, there is still a long way to go in building conscious purchase in this category”, said, Sachin Parikh, CEO of Pratech Brands.
“We are thankful to Sequoia India’s Surge and our angel investors for their support in this journey,” he added.
The company said that the recent pandemic has exposed the consumer’s lack of awareness about holistic healthcare, leading to increased demand for the products. Raising awareness about true nutritional values will go a long way in building a knowledgeable buyer. Due to the rising incidence of chronic diseases, stress and other ailments post COVID-19, Hugalife is positioning itself as a health destination that will help transform people’s attitude towards health and wellbeing.
About Pratech Brands :
A digital-first retailer with an aim to improve the quality of life of the new-age consumer with a focus on home & health. Be a part of a team that is inching towards closing the existing gap between consumers and reliable, authentic brands across these verticals. With innovation, change and growth being a big part of who we are, joining the business will help us learn at every stage of our career.
Their leadership team and colleagues will keep inspired and motivate us to bring our best to work. With a portfolio of new-age brands and platforms in the home & health vertical, they offer consumers reliable and forward-thinking products. As they work towards making a real impact on the business & the world, their supportive Team will enable us to adapt & adjust to our new work environment.