Betel Leaf, India’s first FSSAI-certified online paan company has raised USD 1.2 Million in a Bridge Round led by Inflection Point Ventures & Venture Catalysts.
The funds raised will be utilized to expand the current retail and online presence from 45 kitchens to 100 kitchens in India and overseas within the next 2 years, while also enabling the development of new automation technology to enhance consistency and increase production volume and range, including innovative products like the ARID paan, a paan with 9 months Shelf life that can be carried anywhere to a Digestive Innovative Tea made from Pure Betel leaves.
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Ivy Chin Partner, Inflection Point Ventures says, “In a fast-paced & transforming India, finding authentic, hygienic, and convenient options for traditional Indian desserts like paan can be challenging. The Betel Leaf Co is addressing this problem head-on by delivering hygienic, fresh, and authentic paan with a variety of flavours right to our doorstep. IPV supports their insights to solving a very unique problem and trusts their commitment to quality”.
The Betel Leaf Co’s strength lies in offering the same great-tasting paan worldwide, thanks to their recipe-based formulation and triple-layered pouches. They are operating both in India and abroad and deliver conveniently right to your doorstep. After creating experiences across 20 cities in 12 states and over 45 kitchens the Company now looks to open their entire retail foot print with key account sign ups with Reliance Retail, Spar and many more retail chains. To enhance their retail options, they will also be opening their brick and mortar retail experience stores in order to give the trusted brand a face. Currently The Betel Leaf Co also exports across Singapore, Malaysia, Nairobi, UK and USA.
Prem Raheja, Co-Founder & CEO, says, “The Betel leaf company was born to redefine the age-old tradition to eat paan, the healthy hygienic way, matching technology with tradition. We would like to make every consumer enjoy the benefits of consuming Betel Leaf by the way of paan or other paan based products and looking at becoming the category creator and leaders in organizing this unorganized product.”
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The current market size of the paan industry is estimated to be between 3000 to 4000 crore rupees. With efforts to redefine paan consumption and bring it back into the mainstream, industry experts anticipate a growth rate of at least 100% year on year. This ambitious projection aims to organise and tap this large market.
About The Betel Leaf Co
The Betel Leaf Co was founded in July 2019 by Mr. Prem Rheja and Payal Raheja. Their goal is to change how people enjoy paan by offering consistently made products, packed in triple-layer pouches for clean and minimal hand touch, ensuring a fresh and hygienic experience.
Betel Leaf company was born to redefine the age-old tradition to eat paan, the healthy hygienic way, catching technology with tradition we would like to make every consumer enjoy the benefits of consuming Betel Leaf by the way of paan or other paan based products and looking at becoming the category creator and leaders in organizing this unorganized product.
About Inflection Point Ventures and Physis Capital
Inflection Point Ventures (IPV) is an angel investing platform with over 14,000+ CXOs, HNIs, and Professionals to together invest in startups. The firm supports new-age entrepreneurs by providing them with monetary & experiential capital and connecting them with a diverse group of investors. IPV has announced the launch of a $50 million CAT 2 AIF, Physis Capital, to invest in pre-Series A to Series B growth-stage start-ups.
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