Warehousing & supply chain startup Prozo has raised Rs 76 cr from Sixth Sense Ventures, Jafco Asia, and among others.
The company will use the fresh funds to expand into other regions, acquire customers, invest in technology and hire people.
“Many years back, the product was the differentiator, then branding became a differentiation, in the internet era ratings and reviews became a differentiation, then pricing became a differentiation. But private labels killed the pricing differentiation, Today, the true differentiation is fast fulfilment. What started as “good to have” has become an important differentiation. Today, the supply chain has become a revenue enabler. Your distribution is your differentiation.” Ashvini Jakhar, Founder and CEO, Prozo, said.
Founded in 2016 by Ashvini Jakhar, Prozo is an ‘e-commerce enabler & accelerator’ for SMEs, D2C brands and Enterprises, offering Supply Chain Technology, Warehousing.
“Prozo is solving a key problem in a very large market, By 2025, India’s e-commerce market is expected to cross $200 billion, and there would be nearly 340 million e-commerce customers. Hundreds of enterprises, thousands of D2C brands and over a million SMEs will compete to serve this humongous customer base.” Nikhil Vora, founder Sixth Sense Ventures, said.
Prozo’s Cloud Supply Chain does away with the need for multiple 3PL & Freight partners, Warehouse Management & Order Management Systems and integrations with ecommerce platforms. It’s proprietary ‘ProInsights platform’ offers brands clear, actionable insights around intelligent inventory placement, enhancing brand’s online presence & revenue.
“We are covering the country from the perspective of four zones – North, South, East, West,” he said. “To cover the entire country from a one or two-2 day delivery standpoint, you need a minimum of 8 locations. We can do even better with 16 locations.” Ashvini Jakhar said.
“Between the product and the market, there is a lot of noise,” Ashvini said, referring to the various channels that brands need to interact with for e-commerce. “There is Shiprocket for freight, for offline it is separate, B2C and B2B is different. But Prozo is end-to-end. We absorb all the noise.”
