Full-stack content marketplace Pepper Content has raised $14.3 mn in a Series A round led by Bessemer Venture Partners.
The round also saw participation from Lightspeed Venture Partners, Tanglin Venture Partners, Titan Capital, and some wonderful individual investors like Kunal Shah (Founder, CRED), Gokul Rajaram (Doordash, Board Member – Coinbase, Pinterest), Ritesh Agarwal (Founder and CEO, OYO), Abhinav Sinha (Global COO and CPO, OYO) Ankur Nagpal (Founder, Teachable), Dheeraj Pandey (Founder, Nutanix and Board Member, Adobe), and Ashish Gupta (Founder, Helion.vc and Board Member, HUL).
The funds will be used to expand the company’s presence in the US market as well as diversify its services to include graphic design, language translations, etc.
Founded by Anirudh Singla and Rishabh Shekhar in 2017, Pepper Content is a mediation platform that connects talented creators to organizations that require content. It constantly processes and mediates the demand-and-supply chain for content-based-services. It acts as a platform to get the best amongst a talent-pool of thousands of people without actually getting involved with them.
“Pepper Content is here to unleash the next one by enabling high-quality creative and marketing talent to get access to global opportunities. As we enter the next phase of our journey of revolutionising content creation across the globe, we are excited to have partners like Bessemer Venture Partners and other credible, marquee investors,” Anirudh Singla and Rishabh Shekhar, Co-founders, Pepper Content, said.
In this past year, they have managed to work with 85% of India’s unicorns and are working with 2500+ brands. With their new partners like Bessemer Venture Partners who have backed startups like Urban Company, Swiggy, BigBasket, Pinterest, LinkedIn and more, their dream of ensuring Pepper is an international brand with a massive presence in the US and Southeast Asia, seems more than possible. They are ready to take a big bite out of the content marketing pie, a market valued at $400Billion globally.
“We firmly believe that the future of work is on-demand driven, and we love the approach that Pepper is taking to build a powerful content marketing stack that helps startups and enterprises to work more strategically with expert on-demand freelance talent and enable workflows and collaboration tools to create great quality content”, Anant Vidur Puri, Partner at Bessemer Venture Partners, said.
“Pepper’s value proposition to be the scale-out partner to enterprises globally for high quality, on-demand, and on-budget content production has really found its mark. We believe Pepper’s SaaS offering to help creators and enterprises to create, collaborate, and drive content operations has found strong market resonance in the US and globally”, Dev Khare, Partner at Lightspeed India, said.
About Pepper Content
Founded by Anirudh Singla and Rishabh Shekhar in 2017, Pepper is a mediation platform that connects talented creators to organizations that require content.
It constantly processes and mediates the demand-and-supply chain for content-based-services. It acts as a platform to get the best amongst a talent-pool of thousands of people without actually getting involved with them.
Pepper offers customized content solutions by mediating content from the best talent pool of content creators across the nation. Pepper will cater to user demand for any and every content in a time-frame user decide, on a contractual basis and provide user effectively screened content which is of the best quality along with fast deliverance.