The DSP Family Office participated in a seed round managed by Artha Venture Fund, which raised Rs 3 crore for the snack brand Natch.
According to a news release from Natch, the money will be utilised to enhance distribution, boost marketing initiatives, broaden its omnichannel existence, and improve the creation of products, as reported by financialexpress.
“We are thrilled to partner with Artha Venture Fund and DSP Family Office, marking an important milestone for Natch. Their support is crucial as we aim to set a new standard in premium snacking in India. With this investment, we are well-positioned to broaden our reach, enhance our production capabilities, and introduce innovative products to our customers worldwide,” said Matthew Taff, Co-founder, Natch.
At the moment, 250 upscale retail establishments in India carry Natch goods, including Nature’s Basket and Wellness Forever.
Anirudh A. Damani, Managing Partner, Artha Venture Fund said, “The global snacking industry is undergoing a significant transformation, with a noticeable shift towards healthier options. Natch has successfully captured a niche in this evolving market with its commitment to quality and understanding consumer preferences.”
A snack food company called Natch is committed to maintaining authenticity. It serves a discriminating and health-conscious customer with a variety of snack alternatives. The company states that all of its goods are natural, and free of trans fats, artificial flavours, preservatives, and gluten. They are also vegan.