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[Funding alert] Snacking Brand Natch Secures Rs 3 Cr Seed Funding Led by Artha Venture Fund

The DSP Family Office participated in a seed round managed by Artha Venture Fund, which raised Rs 3 crore for the snack brand Natch.

According to a news release from Natch, the money will be utilised to enhance distribution, boost marketing initiatives, broaden its omnichannel existence, and improve the creation of products, as reported by financialexpress.

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“We are thrilled to partner with Artha Venture Fund and DSP Family Office, marking an important milestone for Natch. Their support is crucial as we aim to set a new standard in premium snacking in India. With this investment, we are well-positioned to broaden our reach, enhance our production capabilities, and introduce innovative products to our customers worldwide,” said Matthew Taff, Co-founder, Natch.

At the moment, 250 upscale retail establishments in India carry Natch goods, including Nature’s Basket and Wellness Forever.

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Anirudh A. Damani, Managing Partner, Artha Venture Fund said, “The global snacking industry is undergoing a significant transformation, with a noticeable shift towards healthier options. Natch has successfully captured a niche in this evolving market with its commitment to quality and understanding consumer preferences.”

About Natch

A snack food company called Natch is committed to maintaining authenticity. It serves a discriminating and health-conscious customer with a variety of snack alternatives. The company states that all of its goods are natural, and free of trans fats, artificial flavours, preservatives, and gluten. They are also vegan.

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