Beverage company Bored Beverages has raised over Rs 2.5 Crore in its seed funding round from Inflection Point Ventures, along with other angel investors including Bhawana Bhatnagar (Founder, We Founder Circle), Soumya Kant (Founder, Clovia), and from the Dot In Network.
The startup plans to use the funds to expand the team and expand sales and marketing functions. It will use the new capital to establish a well-established distribution channel and build a brand in the market.
The New Delhi-based Bored Beverages was founded in 2020 by two childhood friends Vinayak Malhotra and Anant Gupta, It plans to establish itself in the ready-to-drink alcohol market with its unique marketing strategy, effective on-market business techniques and an inventive product pipeline.
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Currently, the first product in the brand’s portfolio – No Label Mead Originals – is available in four cities – Delhi, Gurgaon, Mumbai and Pune.
“The seed funding is going to play a pivotal role in achieving the vision for Bored Beverages which is to break the monotony of traditional alcohol in the Indian market. With No Label Mead as our first product towards building a cross-category portfolio company, we plan to bring to the market new alcohol and new flavours for consumers to experience. IPV recognized our play in the Alco-Bev sector and we’re glad that they have partnered with us””, said Vinayak Malhotra, Co-founder of Bored Beverages.
The startup aims to disrupt the Indian Alco-BV market by utilizing its early mover advantages, unique products, well-established standard production operations and quality control procedures.
“India as an alcohol consumption market has been steadily on a rise. The young population — Gen-Z, and Millennials – want to explore and expect unique combinations to be served. We believe Bored Beverages has understood this need of the market and is ready to roll out a range of beverages, which suits the palates and makes the experience pleasant and worthy. Going forward, we expect alternate alcoholic beverages to be a fast-growing segment and Bored Beverage has the right concoction to serve unique drinks to its target customers”, said, Mitesh Shah, Co-founder, Inflection Point Ventures.
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About Bored Beverages
Bored Beverages is the brainchild of two childhood friends who bonded over alcohol since time immemorial. Tired of the same old alcoholic drinks available in the market, Bored Beverages was established with the aim to offer different and unique drinks to the Indian palate at a friendly price.
Arriving in the market soon, their first drink: a light and crisp drink with an alcohol strength of 6.5-7% (right there in the sweet spot) that’s set to lighten mood.
