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Sportstech Startup Game Theory Acquires Sports Analytics Startup

Game Theory, a brand that makes actual sports more entertaining, and accessible has acquired (‘Matchday’), a top sports analytics firm, to strengthen its core technology.

Game Theory, a brand that makes actual sports more entertaining, and accessible has acquired (‘Matchday’), a top sports analytics firm, to strengthen its core technology.

By acquiring, Game Theory hopes to distinguish itself as one of the very few businesses globally capable of integrating cutting-edge technology into the sports industry to enhance the gaming experience for fans of all skill levels, as reported by newspatrolling.

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Game Theory’s Founder, Sudeep Kulkarni said, “Matchday has developed incredible computer vision technology. The world’s top athletes have used it to help improve their game. Game Theory will now bring this technology to everyday players. The sheer number of data points from actual gameplay that will now feed into this tech will be game-changing. This will also help us be able to deliver tech-enabled coaching, which was so far only for pro-sports. We can now not just identify micro improvements for casual real sports players but also function as a tech-first scout for building India’s future athletes.”’s verified tech stack, which uses machine vision and AI in pro-sports, drove this acquisition. Game Theory’s time to market is shortened by its technology stack, which pulls in its founding talent. The relationship between Game Theory and was inevitable given their shared goal of making real sports more fun.

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Speaking about the latest development, Co-founders of Matchday.AI, Ganesh Yaparla and Harsha Vardhan Komanna, said “From our initial engagement with the Game Theory team, it was striking how harmoniously our visions aligned, in wanting to make sports more engaging through the use of technology. While addressing the same challenge from distinct perspectives, we specialized in pioneering state-of-the-art technology and building world-class products that are embraced by elite athletes and organizations. Conversely, Game Theory’s proficiency in operational strategy and a robust business model resonated across a broad market landscape. Recognising our complementary strengths, we were all able to agree that working together gave us the best chance of realizing our shared vision.”

Through this acquisition, Game Theory will be able to incorporate Matchday’s technology into its upcoming version, improving its matchmaking algorithms and creating the first-ever SkillScore—a major competitive advantage that will also increase Game Theory’s stickiness.

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Rakesh Bordia, Partner at Prequate Advisory who leads the M&A, shared his insights on the acquisition “This acquisition has immense significance in the largely untapped opportunity of using the current state of technology in real sports. With this acquisition, Game Theory has further bolstered its moat and can now drive an extremely sticky experience for its user-players. The acquisition underscores Sudeep and his team’s commitment to driving innovation and growth in real sports and we have one of best seats in the house to witness this growth story.”

About Game Theory

Game Theory is a cutting-edge company that uses technology to enhance the accessibility, engagement, and habit-forming qualities of real sports. The aim of Techstars-backed startup Game Theory is to “gamify” the sports experience.

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About Matchday

A cutting-edge artificial intelligence startup called Matchday ai is reinventing sports for the mobile age. Because of its efforts in artificial intelligence, Matchday AI has received numerous grants and national prizes.