ValueFirst, a CPaaS player, has announced a strategic partnership with MoEngage, an industry-leading, insights-led customer engagement platform. ValueFirst will now be helping brands scale at speed being a part of the MoEngage Catalyst Partner Program.
This collaboration aims to revolutionize customer engagement and foster growth across various messaging channels and empower global brands to enhance conversions and ROI using actionable insights.
“At MoEngage, we pride ourselves on helping consumer brands provide seamless, omnichannel experiences to their customers. In continuation with our efforts, we are pleased to partner with ValueFirst. With ValueFirst’s CPaaS expertise across SMS and WhatsApp, and our insights-led approach to customer engagement, we look forward to driving scale, maximising conversions, and boosting ROI sustainably,” said Raviteja Dodda, CEO and Co-Founder of MoEngage.
Brands are able to run highly targeted SMS and WhatsApp notification campaigns at scale thanks to the integration of ValueFirst and MoEngage. By utilising ValueFirst on the MoEngage platform, brands can reach a large audience with customised campaigns. Furthermore, campaigns on RCS Business Messaging platforms are enabled via this integration.
Vishwadeep Bajaj, CEO & Founder of ValueFirst, emphasized the significance of the integration, stating, “We are thrilled about this partnership with MoEngage as it unlocks new possibilities for enterprises to engage with their customers on SMS and WhatsApp. Our collaboration aims to help enterprises improve customer experience, lower acquisition costs, and drive business excellence.”
Through the use of this combined offering, businesses may guarantee exact targeting while giving unmatched customisation on a large scale. As a result, the client experience is improved, which raises conversion rates through various channels. Additionally, companies are able to obtain insightful data from a comprehensive analysis of the efficacy of their integrated campaigns and adjust their plans accordingly.
More than 1,200 international consumer companies, including Ally Financial, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, Travelodge, and others, rely on MoEngage, an insights-driven customer interaction platform. With MoEngage, product owners and marketers can take advantage of insights into consumer behaviour and use those insights to engage customers across the web, mobile, email, social media, and messaging platforms.
MoEngage is used by consumer brands in 35 countries to create digital experiences for more than 1 billion users each month. Customers have recognised MoEngage as one of the most popular multichannel marketing vendors, and the company is well-known within G2.
ValueFirst was established in 2003 and provides enterprises with large-scale telecom and internet connectivity to their customers. ValueFirst provides communication platforms and intelligent APIs to help brands in various industries create conversational experiences. These include Apple Business Messaging, Chatbots, Email, Google Business Messaging, Instagram, RCS Business Messaging, SMS, Voice, and WhatsApp. Angel One, IndiGo, Nissan Motor, Pepsi, P&G, and TATA Motors are just a few of the well-known G2 brands that trust ValueFirst.