Fittr, a fitness business, secured funding of Rs 28 crore (about $3.5 million) from Rainmatter, a venture fund supported by Zerodha.
Fittr founder Jitendra Chouksey told ET that the company will have a connection with the full network of Zerodha-backed health and wellness businesses as a result of Rainmatter’s financial backing.
In 2021, the Pune-based startup raised approximately $11 million from several sources, including the seed fund Surge of Peak XV and Elysian Park. Fittr has secured a total of $17 million in equity capital since its founding in 2016 as of this round.
With over 3 million global users, FITTR has developed into a community-focused health and exercise platform powered by technology.
Fittr also organises several times a year its premier Transformation Challenge (TC) event. The purpose of this event is to inspire fitness enthusiasts to compete against themselves for 12 weeks to change their lives and get better and healthier. Since its launch, this programme has been a great success, including participants from many walks of life who have transformed their lives by making fitness a way of life!
In the healthcare and wellness sector, Rainmatter has put money into and developed an ecosystem. The same portfolio includes businesses such as Aroleap, Devils Circuit, Ultrahuman, Trunativ, and Humanedge.
To promote health in those around him, Fittr’s founder, Jitendra Chouksey (JC), launched the app as a WhatsApp group in 2014. It developed into a Facebook group and is now a business that helps over 3 million individuals with their fitness and nutrition needs by utilising technology and real instructors.