One of the most popular internet search engines, Google is well renowned for its search engine. In addition, the corporation provides a wide range of additional goods and services such as maps, email, activity tools, advertising platforms and hardware like smartphones and smartphone appliances. Along with its primary business, Google has undertaken several additional projects, such as creating autonomous vehicles, introducing satellite internet and making investments in renewable energy.
The Organization places a high priority on innovation and is renowned for its culture of experimentation, which has encouraged the creation and introduction of countless products and projects over time. Without question, Google, the Tech giant renowned for its wide range of popular products and services, has influenced the digital. However, the corporation has learned important lessons from its past product failures which are hidden underneath its towing achievement. Google has made several errors regarding expanding its business and its arms and legs.
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Errors, and that too in public. The only way they can develop is to put into things dignity and be authentic. In this blog, we have highlighted you businesses that Google established but did not succeed in making it popular like other Google services. These are just a few of the items that Google has gotten rid of over time. Google has a reputation for experimenting with and releasing new products, and the corporation frequently discontinues ones that are unsuccessful or fail to achieve its objectives.
Top Product Failures of Google
Here is the list of the Top Product Failures of Google
1. Google+
The business made a fourth attempt with Google+ to build its separate social network to compete with Facebook and Twitter. A very ambitious effort called Google+ was intended to address this and provide the dominant search engine company with a meaningful market share in the social network space. Google shut down the consumer edition of Google+ in October 2018 due to low demand and challenges associated with keeping an effective product that fulfills consumers’ expectations.
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Workspace version, on the other hand, was still in use and later developed into Google Currents. Although there was considerable initial excitement about Google+ and its initial growth statistics appeared promising, it eventually fell short of understanding what users required and wanted from social media. Users of Facebook could already connect with friends, relatives and other users, and Instagram was gaining popularity as the top photo-sharing social network in the globe. Google+ was unable to provide enough fresh and inventive content to unseat Facebook.
2. Google Wave
A 2009 launched and 2010 discontinued communication and collaboration platform. Reduced by Google in 2009 and abandoned in 2010, Google Wave was a platform for communication and teamwork. A range of tools and capabilities such as text, photographs, videos, maps and more. The platform was created to enable users to corporate and communicate in real time.
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Additionally, Google Wave offers a chat function that lets users communicate with one another and exchange messages and attachments, as well as a tool called “wave robots” that lets users carry out the routine courses on the site automatically. Despite having cutting-edge features, Google Wave had trouble becoming popular and was eventually discontinued in 2010. But some of the concepts and innovations created for Google Wave were separately integrated into other Google products such as Google Docs and Google Drive.
3. Google Reader
A new generator that went public in 2005 and that shut down in 2013. Users of the Google Reader code sign up and read news and other items from several sources all in one location. It was introduced in 2005 and quickly became well-liked by both consumers who wished to keep track of their favourite websites and blogs and developers who utilized its API to create software that interacted with the service.
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Google Reader was discontinued in 2013, citing diminishing usage and the need to concentrate on other priorities. On July 1st 2013, the service was formally discontinued. Despite the popularity of the service among users, several users were upset when it was shut down.
4. Google Allo
Google Allo was a messaging service that was introduced in 2016 and shut down in 2018. Launched in 2016 and closed in 2018, Google Allo was a communication application. The app had features like answers which allowed automated responses to texts based on the context of the discussion, and love users to engage with each other through text, photographs and emojis.
Google Allo’s connection with Google Assistant, a virtual assistant that could aid users with things like online browsing, creating reminders, and making recommendations was one of its key features.
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Google Allo might be downloaded for free from the App Store or Google Play was compatible with both the Android and IOS operating systems. The app was subsequently terminated in support of other messaging services created by Google because it failed to attract a sizable user base despite its capabilities and interaction with Google Assistant.
5. Google Music
Google play music was a 2011 launch and 2020 discontinued music streaming service. Google Play Music was a service that provided music that provided users with the ability to stream music at their leisure and find new music.
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When the service first debuted in 2011, it was accessible on several different platforms like Android, IOS and the web. But Aunty saw the end of Google playing music and YouTube Music, another Google-developed music stream service, took its place. The capacity to upload and play personal music libraries of songs and albums are just a few features and the capabilities of Google Play music.
6. Google Inbox
In 2014, Google introduced the mobile app and email service Google Inbox. Tools like the ability to snooze emails, make a to-do list, and set reminders, were created to assist users manage their email more effectively. Additionally, the inbox included automatic email classifications. Google announced that inbox would be discontinued and its functionality would be included in the standard Gmail interface in 2019.
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In April 2019, the inbox app was formally discontinued, and all user’s data was moved to Gmail. Although users found Inbox’s added features and capabilities confusing or overwhelming, many people welcome them. In the end, Google made the decision to stop supporting the inbox app in preference of concentrating on enhancing and modernizing the primary Gmail interface.
7. Tango
Google’s Tango, originally called Project Tango, is a platform for augmented reality ( AR ) app development. Through immersive gaming, for example, these apps enable users to interact with actual world situations differently than they would on their smartphones. Google announced that it would stop supporting tango in December 2017 through Twitter.
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On March 1st 2018, AR core was introduced in its place. In actuality, Tango was never a popular platform. It called for specialized hardware that is only found on a select few smartphones. Google discontinued tango in favour of concentrating on a different augmented reality platform app developers may use to build on top of ARCore.
8. Google Glass
A head-mounted optical display wearable computer that was introduced in 2013 was discontinued in 2015. A device that can be worn with an optical head-mounted display called Google Class was created and produced by the company. It Debuted in 2013 and was removed from circulation in 2015. To enable consumers to obtain information and interact with their environment more seamlessly and naturally, Google Glass was created as a hands-free gadget that could be worn like a pair of glasses.
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It had a small display that could be operated with spoken demands or using fingers on the frame and it was worn just above the wearer’s right eye. When it first began, glass attracted a lot of interest and created a lot of hype, but eventually it had trouble becoming widely used. It encountered several technical and privacy issues before being discontinued in 2015. However, Google Glass technology and design have continued to have an impact on the creation of subsequent wearables and augmented reality products.
Conclusion
Failure is a common element of the learning and improvement process for both people and things. Failure can be an excellent opportunity to evaluate what went wrong, pinpoint problem areas and make adjustments to improve future success. Both people and businesses and their products are affected by this. In the scenario of Google, the business has an innovative and experimental culture, and it is not averse to taking chances and trying novel ideas.
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Consequently, while some of its programs and products have been successful, others have not. However, even abandoned or shut-down products can offer priceless knowledge and expertise that can be used in other endeavors.
This was our selection of the Top Product Failures of Google. We hope this is useful to you. The order of this list is random.
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Frequently asked questions (FAQs)
Name some failed Google products.
Some of the popular failed Google products include Google Play Music, Google Inbox, Google Glass, etc.
Why did Google Reader fail?
Google Reader failed because of the declining number of users as the Google Company said. It didn’t gain popularity and the company wanted to focus on other potential products.
Which are the Top Product Failures of Google?
Google+, Tango, Google Glass, Google Wave, Google Reader, Google Allo, Google Music, and Google Inbox are the Top Product Failures of Google.
