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Discover the Top 10 B2C E-commerce Websites in India for 2024

Myntra, Flipkart, Meesho, Nykaa, BookMyShow, FirstCry, JioMart, Shopsy, Tata 1mg, & Lenskart are the Top 10 B2C E-commerce Websites in India for 2024.
Top 10 B2C E-commerce Websites in India for 2024

India ranks second in population density behind China with 1.37 billion people. Despite having over a billion inhabitants, just 41%—500 million—have internet access. Due to India’s enormous population, e-commerce was worth US$48.5 billion in 2018 and is expected to reach US$200 billion by 2026. In this post, We’ll talk about the Top 10 B2C E-commerce Websites in India for 2024.

Online marketplaces like Flipkart and Amazon have helped firms offer their items to a wider audience, which has helped e-commerce flourish in India. Mobile data plans are also making internet shopping easier, especially in rural places where traditional businesses are harder to reach. This has increased the number of consumers shopping online. Internet and smartphone usage in India is rising, and most smartphone owners prefer mobile shopping. These factors have driven India’s e-commerce industry’s rapid expansion, which is anticipated to continue.

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E-commerce will undoubtedly fuel economic growth as more people get internet and cell phones. This article discusses India’s top 10 e-commerce websites. These platforms offer fashion, pharmaceutical, cosmetics, e-commerce, and social commerce apps.

Here is the list of the Top 10 B2C E-commerce Websites in India for 2024

Myntra

Myntra, an Indian pure-play e-commerce site founded in 2007, has become a leading fashion, home, and lifestyle e-commerce platform in the country. Myntra offers a range of products from international and local brands, covering menswear, womenswear, kidswear, and home. It started as a marketplace for personalized gifts and added 350 foreign and Indian brands to its platform by 2012, which has continued to increase over the years.
Top 10 B2C E-commerce Websites in India for 2024 | Myntra

Myntra, an Indian pure-play e-commerce site founded in 2007, has become a leading fashion, home, and lifestyle e-commerce platform in the country. Myntra offers a range of products from international and local brands, covering menswear, womenswear, kidswear, and home. It started as a marketplace for personalized gifts and added 350 foreign and Indian brands to its platform by 2012, which has continued to increase over the years.

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In 2014, it was acquired by Flipkart. Today Myntra is a popular online destination for men, women, and kids, carrying famous brands like Mango, H&M, and Vero Moda. As a Walmart subsidiary through its acquisition by Flipkart, Myntra invests in technology such as the metaverse, live commerce, and artificial intelligence to stay ahead of the E-commerce industry. Additionally, it has been expanding its private clothing labels like HRX and Moda.

Flipkart

Flipkart, an e-commerce company based in Bengaluru, was founded by Sachin Bansal and Binny Bansal in 2007. The company started as an online bookstore before expanding into other categories, such as consumer electronics, fashion, home essentials and groceries, and lifestyle products. Flipkart is known for its popular subsidiaries, which include Myntra, PhonePe, Ekart, and 2GUD.
Top 10 B2C E-commerce Websites in India for 2024 | Flipkart

Flipkart, an e-commerce company based in Bengaluru, was founded by Sachin Bansal and Binny Bansal in 2007. The company started as an online bookstore before expanding into other categories, such as consumer electronics, fashion, home essentials and groceries, and lifestyle products. Flipkart is known for its popular subsidiaries, which include Myntra, PhonePe, Ekart, and 2GUD.

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Over the years, Flipkart has received funding from several investors, including Tiger Global, Naspers, Accel Partners, Softbank, and Iconiq Capital. In 2018, the US retail giant Walmart acquired Flipkart, and Softbank subsequently sold its stake to Walmart.

Flipkart is especially popular among its customers for its offerings in the electronics category. However, the platform also features a diverse range of products, such as TVs and appliances, fashion, furniture, sports equipment, books, and more.

Meesho

Meesho, a retail distribution social commerce platform, helps small retailers sell their items on social media. The Bengaluru-based startup, founded in 2015 by Vidit Aatrey and Sanjeev Barnwal, wants to create 20 million micro-entrepreneurs.

Meesho connects over 20,000 manufacturers from over 500 towns to over two million resellers, expanding their distribution network. Meesho charges 10–15% fee, and sellers can benefit by adding a margin.

Meesho's social selling platform lets small businesses sell directly to customers on social media and leverage into India's rising social commerce trend. Meesho is a major Indian e-commerce player due to its unique business approach and popularity.
Top 10 B2C E-commerce Websites in India for 2024 | Meesho

Meesho, a retail distribution social commerce platform, helps small retailers sell their items on social media. The Bengaluru-based startup, founded in 2015 by Vidit Aatrey and Sanjeev Barnwal, wants to create 20 million micro-entrepreneurs.

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Meesho connects over 20,000 manufacturers from over 500 towns to over two million resellers, expanding their distribution network. Meesho charges a 10–15% fee, and sellers can benefit by adding a margin.

Meesho’s social selling platform lets small businesses sell directly to customers on social media and leverage into India’s rising social commerce trend. Meesho is a major Indian e-commerce player due to its unique business approach and popularity.

Nykaa

Falguni Nayar founded Nykaa, a distinctive Indian company that began as a solely online marketplace but eventually confounded expectations by opening a physical location in the Indira Gandhi International Airport in 2015.
Top 10 B2C E-commerce Websites in India for 2024 | Nykaa

Falguni Nayar founded Nykaa, a distinctive Indian company that began as a solely online marketplace but eventually confounded expectations by opening a physical location in the Indira Gandhi International Airport in 2015.

Initially concentrating mostly on wellness and beauty items, the firm has recently expanded its product portfolio and entered the offline retail market. Nykaa is a direct seller and inventory-based retailer that purchases all of its goods directly from the manufacturers rather than through a marketplace. Nykaa has effectively carved out a position for itself in the market with its 300,000+ item product variety and 1,500+ brand presences.

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The online retailer Nykaa debuted in 2012 with an emphasis on beauty products in sections like makeup, skincare, hair care, personal care, fragrance, and LUXE. The company has developed its line of cosmetics and beauty items as of right now, and it has added additional brands to its catalogue.

BookMyShow

BookMyShow is a famous entertainment site in India, UAE, Indonesia, Sri Lanka, and Singapore. Rajesh Balpande, Parikshit Dar, Sudhir Syal, Mitesh Shah, and Ashish Hemrajani started it.
Top 10 B2C E-commerce Websites in India for 2024 | BookMyShow

BookMyShow is a famous entertainment site in India, UAE, Indonesia, Sri Lanka, and Singapore. Rajesh Balpande, Parikshit Dar, Sudhir Syal, Mitesh Shah, and Ashish Hemrajani started it.

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Millions of clients receive top-notch entertainment from the company and its partners. Since 2007, BookMyShow has grown from a movie ticketing portal to an end-to-end management system for live entertainment events like music concerts, theatricals, sports, and more. The company has introduced U2’s The Joshua Tree Tour, NBA’s first games in India, Disney’s Aladdin, Cirque du Soleil BAZZAR, Coldplay, Ed Sheeran, and Justin Bieber to its markets.

FirstCry

FirstCry is a comprehensive e-commerce platform that provides a wide selection of baby and children's products from over 6,000 brands, offering over 200,000 items across categories such as diapering, toys, clothes, accessories, and more. The platform caters to the needs of its customers, primarily mothers, from the prenatal stage up to the early teenage years of their children. FirstCry has an app that allows users to browse and purchase products online, similar to other popular e-commerce applications.
Top 10 B2C E-commerce Websites in India for 2024 | FirstCry

FirstCry is a comprehensive e-commerce platform that provides a wide selection of baby and children’s products from over 6,000 brands, offering over 200,000 items across categories such as diapering, toys, clothes, accessories, and more. The platform caters to the needs of its customers, primarily mothers, from the prenatal stage up to the early teenage years of their children. FirstCry has an app that allows users to browse and purchase products online, similar to other popular e-commerce applications.

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Established in 2010, firstcry.com is a purely online retailer owned by Mahindra Venture, specializing in children’s goods. It has become the largest e-commerce site in Asia for baby and children’s products and has expanded its operations to include brick-and-mortar stores throughout the country. FirstCry offers an extensive range of products, including apparel, toys, books, feeding and nursing supplies, and mom and maternity products, making it a one-stop shop for all parenting needs.

JioMart

Myntra, Flipkart, Meesho, Nykaa, BookMyShow, FirstCry, JioMart, Shopsy, Tata 1mg, & Lenskart are the Top 10 B2C E-commerce Websites in India for 2024.
Top 10 B2C E-commerce Websites in India for 2024 | JioMart

An e-commerce company called JioMart, with its headquarters in Navi Mumbai, Maharashtra, India, was created as a result of a partnership between Reliance Retail and Jio Platforms. The company’s initial focus was on online food sales, but it gradually diversified into fashion, household necessities, and lifestyle goods. The soft launch of JioMart occurred in December 2019, and in April 2020, a trial launch took held in a few Navi Mumbai, Thane, and Kalyan locations.

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The JioMart app got more than one million downloads within a few days of its official debut in May 2020, which included 200 Indian cities and towns. In August 2022, JioMart and Facebook struck a contract to deliver the first end-to-end shopping experience on WhatsApp. The conversation features of WhatsApp will be used by JioMart to assist its grocery delivery business in India.

Shopsy

Myntra, Flipkart, Meesho, Nykaa, BookMyShow, FirstCry, JioMart, Shopsy, Tata 1mg, & Lenskart are the Top 10 B2C E-commerce Websites in India for 2024.
Top 10 B2C E-commerce Websites in India for 2024 | Shopsy

Flipkart, in 2021, introduced a social commerce platform called Shopsy, which is a commission-free marketplace that enables smaller sellers in fashion, grocery, and home categories to sell their products online. Since its inception, Shopsy has grown 40 times, recording over 2.5 lakh sellers, 51 lakh users, and a catalog of more than 150 million products. The platform has observed a vast number of users from Tier-II cities and beyond.

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As social commerce continues to thrive in India, Amazon, a significant competitor of Flipkart, is also venturing into this segment. In April, the US-based giant acquired GlowRoad, a social commerce company focused on women.

Tata 1mg

Tata 1mg, a Gurgaon-based online pharmacy and healthcare platform, was founded by Prashant Tandon, Gaurav Agarwal, Vikas Chauhan, Tanmay Saksena, and Mayank Gupta. Originally launched in 2013 as Healthkartplus, 1mg initially concentrated on alternative medicine, specifically AYUSH products. Over time, it rebranded as 1mg, expanding its services to include an online pharmacy and healthcare platform that provides medicines, lab tests, and doctor consultations.
Top 10 B2C E-commerce Websites in India for 2024 | Tata 1mg

Tata 1mg, a Gurgaon-based online pharmacy and healthcare platform, was founded by Prashant Tandon, Gaurav Agarwal, Vikas Chauhan, Tanmay Saksena, and Mayank Gupta. Originally launched in 2013 as Healthkartplus, 1mg initially concentrated on alternative medicine, specifically AYUSH products. Over time, it rebranded as 1mg, expanding its services to include an online pharmacy and healthcare platform that provides medicines, lab tests, and doctor consultations.

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Currently, 1mg offers a wide range of healthcare services, including information on medicines, lab tests at home, and consultations with doctors across 20 specialties. The platform lists approximately 2,000 tests and 120 verified labs, and the company generates revenue from services such as diagnostics, medicine sales, preventive healthcare, online consultations, and native ads on its platform.

Lenskart

Founded in 2010 by Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi, Lenskart is an Indian optical prescription eyewear retail chain headquartered in Faridabad.
Top 10 B2C E-commerce Websites in India for 2024 | Lenskart

Founded in 2010 by Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi, Lenskart is an Indian optical prescription eyewear retail chain headquartered in Faridabad.

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The company has received support from influential individuals such as Ratan Tata, S Gopalakrishnan (Infosys), and Azim Premji (Wipro), as well as from investment firms Kedaara Capital and Softbank. Lenskart has manufacturing facilities in New Delhi and Zhengzhou (China), and its brand ambassadors include film star Katrina Kaif and YouTuber Bhuvan Bam.

In conclusion, the Indian e-commerce industry has grown rapidly as more consumers shop online. B2C e-commerce websites with distinctive selling propositions have arisen as demand rises. These websites sell everything from the latest fashion to the latest electronics at competitive costs with easy payment and delivery. With this list, you can shop online knowing you’re getting the best discounts from India’s top e-commerce companies.

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In recent years, the e-commerce sector in India has experienced a remarkable expansion, and among the various options available, major eCommerce firms in India include Flipkart, Snapdeal, JioMart, Shopsy, and 1mg. These organizations have successfully established themselves in the Indian market by catering to a loyal customer base and maintaining a reputation for providing superior products and services. With the continuous growth and development of the e-commerce industry in India, these companies are set to continue to be market leaders.

This was our selection of the top 10 B2C E-commerce Websites in India for 2024. We hope this is useful to you. The order of this list is random.

Frequently Asked Questions (FAQs)

Which are the Top 10 B2C E-commerce Websites in India for 2024?

Myntra, Flipkart, Meesho, Nykaa, BookMyShow, FirstCry, JioMart, Shopsy, Tata 1mg, & Lenskart are the Top 10 B2C E-commerce Websites in India for 2024.

What are B2C e-commerce websites?

B2C e-commerce websites are online platforms that sell products directly to consumers.

Do B2C e-commerce websites offer discounts and deals?

Yes, these websites frequently offer discounts, deals, and cashback offers to make shopping more affordable for customers.

Can I return or exchange products bought from these websites?

Each of these websites has a return and exchange policy in place that enables customers to replace or return goods that don’t live up to their expectations.

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