In a pre-Series A investment headed by Inflection Point Ventures, Euphoric Beverages Pvt Ltd, the company behind the cocktail brand O’ Be Cocktails, has raised an unknown sum of capital.
The firm based in Bengaluru will utilise the capital to grow into fresh markets and hire skilled workers.
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“Today consumers look for sustainable and convenient brands as part of their lifestyle and want to drink better and not more. Cocktails are a growing culture in India, O’ Be Ready to Drink Craft Cocktails targets GenZ and Millennial consumers for social gatherings at home and house parties,” said Nitesh Prakash, founder and chief executive officer, O’ Be Cocktails.
O’ Be Cocktails is a company that specialises in making cocktails that are already mixed and ready to drink.
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Mitesh Shah, Co-founder, Inflection Point Ventures, says, “Indian market is witnessing a steady growth in alcoholic segment post pandemic years. Ready to drink cocktails is an emerging category which is not much explored and has huge market potential. With O’ Be Cocktails’ range of classic cocktails, it promises to be a go to product for youngsters looking to socialise with premium cocktails. IPV aims to extend their support and help the company expand geographically”.
About O’ Be Cocktails
O’ Be Cocktails is a ready-to-drink company that offers an excellent selection of cocktails created with only natural ingredients. O’ Be Cocktails creates handcrafted concoctions using high-end spirits.
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