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Koparo, a D2C business that offers non-toxic cleaning products for luxurious and contemporary homes, has named Mira Kapoor as its brand ambassador. According to the business, the alliance intends to raise awareness of the value of secure and environmentally friendly cleaning methods in contemporary Indian homes.
Koparo has developed a line of natural cleaning solutions in response to consumer demand for toxic-free, sustainably produced, and sensory-packaged options in personal care goods, as per reported by BW Disrupt.
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Simran Khara, Founder, Koparo, said, “We believe in the power of digital influencers and authentic conversations. For Koparo, this is a significant step as post the fund raise, we are now embarking on our growth journey. We want to build Koparo’s awareness in the premium homes. We are a first mover in this space which has long been dominated by legacy brands and we believe our association with Mira will accelerate the brand building journey of Koparo.”
Commenting on her association with Koparo, Mira Kapoor, Actor, stated “ Knowing Koparo's products are not only effective but also safe for kids and pets brings me immense peace of mind as a modern millennial parent. Together, with Koparo, I am eager to empower individuals and families to make informed choices for their homes. By raising awareness and offering eco-friendly cleaning solutions, we can contribute to a healthier and more sustainable future.”
About Koparo
Koparo Clean is a range of home-care goods that does not include any toxins and is effective against stains while still being kind to the environment.
