Kedaara Capital announced an investment in one of South India’s top ice cream brands, Dairy Classic Ice Creams Private Limited, also known as “Dairy Day.” Kedaara hopes to further the company’s goal of becoming one of India’s most adored ice cream brands employing investment.
Additionally, Motilal Oswal Private Equity and other angel investors would have full exit rights from the venture. This collaboration represents a turning point in Dairy Day’s development.
M.N. Jaganath, Managing Director and CEO and A. Balaraju, Director – Technical said “We are delighted to welcome Kedaara as our valued partner for the next phase of our growth. Given the convergence of values and aspirations, we are confident Kedaara will help us deliver on our vision to make Dairy Day one of India’s most loved ice-cream brands. Their wealth of expertise and in-depth retail and consumer experience will be invaluable as we expedite our growth. We are confident of setting up world- class production facilities in various locations in the coming years. We are also thankful to Motilal Oswal Private Equity – our collaboration with them has been extraordinary. Our relationship has set a gold standard for what a true partnership should be.”
Kedaara will work closely with the promoters, Mr. M.N. Jaganath and Mr. A Balaraju and the professional management team in the Company’s next phase of growth.
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Sunish Sharma, Founder and Managing Partner and Anant Gupta, Managing Director of Kedaara Capital, said, “Ice Cream is one of the fastest growing categories within the entire food & beverage segment. Dairy Day’s dedication to quality, and its commitment to delivering “goodness” has resonated deeply with consumers across its target markets, propelling the brand to a market-leading position. The company is led by a passionate and very strong execution focused team. We are excited to partner with Mr. M.N. Jaganath, Mr. A. Balaraju, and rest of the team to help them unlock Dairy Day’s full potential, and further strengthen its leadership position.”
Mr. Vijay Dhanuka, Managing Director, MO Alternates, said, “As long-term shareholders and partners to Mr. M.N. Jaganath and team, we have had a ring side view of Dairy Day’s growth journey. Over the last 6 years, they have demonstrated strong growth and established a market leading position in South India. With Kedaara coming in, we believe the Company will be well-funded and strengthened to build an enduring business.”
About Dairy Day
Founded in 2002 by Mr. M.N. Jaganath and Mr. A. Balaraju and team, Dairy Day has established a strong presence in the states of Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, and Maharashtra with ~50,000 retailers. Dairy Day offers a full suite of products across a variety of flavours and formats (Cups, Candies, Sorbet, Sticks, Cones, Tubs, Cakes etc.) across General Trade, Modern Trade and Online channels.
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