D2C snacks brand Happilo has raised $25 million from Motilal Oswal Private Equity (MOPE) The company will use the funds to grow its D2C channel and distribution network includes dry fruits, trail mixes, nut protein bars and muesli.
Founded in 2016 by Vikas Nahar, Happilo is a digital first, D2C channel healthy snacking brand. Happilo has built its reputation from serving its customers with a premium range of gourmet healthy snacking options since 2016. The specialty of the company lies in the innovative flavors coupled with dry roasted technology with no added oils.
“Partnering with MOPE will help accelerate our growth plans and significantly scale the business from current levels. Their prior experience of investing and working with category leaders within the food and beverages segment will add significant value,” Vikas Nahar, CEO at Happilo, said.
The investment would be used for significant product expansion across healthy snacking categories, acquisition of synergistic food brands, brand building, capacity expansion and deepening the distribution infrastructure. This will help us serve our customers better and help us achieve our ₹2,000 crore revenue target in the next 4 years,” Vikas Nahar, added.
The company claims it is a “profitable, category leader” that has grown its business by 4x in the last 24 months. Happilo is all about healthy eating, fried chips have been replaced by healthier snack options like salted almonds, roasted pistachios, pink salted cashews, party mixes, roasted corn, flavored makhana, dry roasted peanuts & more.
“Our investment in Happilo marks our entry into the tech enabled consumer franchisees who have the first mover advantage in large unorganized categories,” said Vishal Tulsyan, MD at MOPE.