peAR, a restaurant online food based on AR, raised Rs 4.2 crore in a pre-series on Thursday. This was co-led by Inflection Point Ventures and 1crowd, with Chennai Angels as a co-leader.
The money raised will be used to build a suite of integrated restaurant-tech solutions, expand the company’s current suite of solutions across geographies, and address additional restaurant challenges, as per reported by BW Disrupt.
Read also – Athera Venture Partners appoints Rajiv Mehta as General Partner
Dharmin Vora, Founder, peARsays, “Our association with IPV has been wonderful from the beginning. They have backed us time and again & this just shows their approach to back their start-ups. Their guidance and CXO members helps us create a wide pool of people whom we can connect with and learn from. They have also done a fantastic job on keeping the members active & involved in every manner. Their immense support & efforts stands out amongst all investors.
In order to create AR-based digital assets for companies across industries, Dharmin Vora, Dhruvesh Mehta, and Parth Vora founded peAR in 2019.
Read also – [Funding alert] SolarTech & Financing platform Aerem raises $5 Million Funding led by Avaana Climate Fund
Mitesh Shah, Co-Founder, IPV says, “Post covid, the Horeca sector has been adopting tech on the front end to further refine the dining experience of the customers. From QR-coded menus to digital payments integration is now a norm across restaurants. However, the first POC is when shortlisting the order. We have seen the adoption of peAR’s tech rising steadily and decided to back the company in this round also.”
About peAR
An AR/VR tech start-up in Mumbai called peAR is currently developing its first product, called peAR-1. It depicts how the food on your restaurant’s menu will appear on the plate.
Read also – [Funding alert] Fintech Startup Finsire Secures $1.3 Mn in Seed Funding
