3 million USD have been raised for the lifestyle brand Zouk. Dilip Khandelwal, CEO of Deutsche Bank India, Sharrp Ventures, JJ Family Office, Manoj Meena of Atomberg, and Vineeta Singh and Kaushik Mukherjee of Sugar Cosmetics all participated in the round, which was led by Stellaris Venture Partners.
By opening five exclusive brand outlets this year, Zouk hopes to increase its distribution channels and diversify its product offering with this new infusion of funding, as per reported by BW Disrupt.
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Commenting on its future plans, Zouk’s Founder Disha Singh said, “The next 18 months is going to see some exciting things from our side. We are rapidly expanding our collection on the Bags and Footwear side, to offer a wider collection of Proudly Indian products. Our recent launches of Backpacks, Baguettes and Clutches have been a big hit. On the distribution front, we are now available in over 50 offline retail touch points. We will further see our first set of brand outlets. We will also be building our brand awareness, having hit early product market fit now. The biggest investment though will be on expanding our team and strengthening our supply chain.”
Building the next major brand in the Indian consumer market is Zouk’s goal. They firmly believe that the only way they can do this is by creating the best products and team possible.
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Zouk’s Co-Founder Pradeep Krishnakumar shared, “We have always focussed on building a capital efficient business. That DNA enabled us to raise this round at a time when fundraising is difficult. This is a true testament to the brand love and support we have received for our products so far. In fact, from the last raise in mid 2021, we have grown nearly tenfold. This fundraise now enables us to massively scale up further and build a large consumer brand in the lifestyle space.”
The brand also got an investment this time from Shark Tank judge Vineeta Singh, Founder and CEO of Sugar Cosmetics. She said, “Zouk has taken a pole position with their Proudly Indian design language and content on social media. I have closely seen Disha’s journey for the past few years and the growth in the brand has been phenomenal. I am excited to be a part of their journey.”
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Zouk is a Modern Indian Lifestyle Brand. They effortlessly define a modern Indian classic. Bringing together the contemporary and the traditional, they weave subtle elegance into their lifestyle.
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