E-commerce startup Wellcurve raised an undisclosed amount in a Seed investment round from Benevolent Capital, angel investor Tommy Rosen and one of the investors in Thrive Market, America’s biggest organic food E-commerce platform.
The company plans to use the funds to expand the network of health experts on the platform and augment the technology to further personalize the user experience.
“We have built an ecosystem where D2C brands in the healthy food space can find the right set of Consumers and Health Conscious Individuals can find the right products with the help of health experts. With a curated set of brands, we aim to switch regular pantry products of a household to healthy food alternatives. The fresh investment will help us to get closer to our mission of becoming the Market Leader in the segment and create an ecosystem to help people live healthily by leveraging our network of Health Experts & Expand in the D2C Space by collaborating with new brands to further accelerate customer acquisition and provide our customers with a personalized user experience.” said, Nikhil Mehra, Founder, and CEO at Wellcurve.
Founded in 2019 by Nikhil Mehra, Wellcurve is an integrated health and nutrition e-commerce platform that currently offers over 1,500 types of selected and curated nutritional products online from leading brands.
“We view Wellcurve’s potential and business model as being quite similar to our investments in Thrasio and Carbon6, which is why Wellcurve resonated with us. Also, we had been seeking an opportunity to invest in India and believe that we have found the best opportunity possible that is complementary and additive to our global portfolio of brands.” said Brett, Co-Founder of Benevolent Capital.
The startup aims to add 50 new D2C health and nutrition brands online within the next 4-6 months, along with launching its own private label offering healthy and nutrition-rich products to its customers.