Ayurveda means “Science of Life” in Sanskrit. Ayurvedic knowledge recognised as the “Mother of All Healing” and dates back over 5,000 years in India. Its origins may be traced back to ancient Vedic culture, and it has been passed down the years in an oral tradition from great masters to their followers.
Positive health, according to Ayurveda, is the foundation for achieving the four-valued aims of life (chaturvidhpurushartha), namely Dharma, Artha, Kama, and Moksha. Without good health, none of these four objectives can be met. In this article, we will discuss the top 10 Ayurvedic startups in India.
Since their founding, prominent corporations like Dabur, Himalaya, Amrutanjan, Patanjali, and VICCO have ruled the roost in India. However, today, new businesses are forming and making a significant influence. Ayurveda is sold by a variety of start-up enterprises. Let’s discuss the top 10 Ayurvedic startups in India.
Akiva Superfoods is one of India’s fastest-growing FMCG wellness food brands. They are committed to providing a diverse choice of innovative, dependable, familiar, and high-quality food items that are suitable for eating on the go as well as at the kitchen table. Their goods are nutritionally and made using high-quality ingredients. Their superfoods are well-suited to the requirements of an Indian family.
Mr. Shalabh Gupta, a former IIT Delhi graduate, founded the company. This Gurugram-based company sells ayurvedic shots and beverages that are ready to drink. Over the course of five rounds of fundraising, Akiva Superfoods has raised a total of $2.5 million. Their most recent funding came from a Series A round on July 16, 2019.
andMe is India’s first women’s health-focused brand. As a health brand, we are entirely focused on women’s wellness and issues such as UTIs, vaginal disorders, period cramps, ovulation and lactation issues, and so on. andMe, founded by Mr. Ankur Goyal in September 2017, is an Ayurvedic health start-up based in Bangalore that creates products for women’s holistic nutrition using current nutrition research & Ayurvedic medicines.
&Me has raised $2.1 million in total. The company creates Ayurvedic beverages to meet the nutritional needs of women. It provides a variety of goods that are beneficial to women’s health from puberty to menopause.
Aadar is an Ayurveda healthcare company that develops natural, effective products in-house. Aadar, created in 2018 in Mumbai by Aadil Shah and Pratul Mangal, offers chemical-free natural remedies for protein deficiencies, dyspepsia, cholesterol, blood sugar, and obesity. AADAR is India’s first Digital Ayurvedic Platform for Men, which combines old wisdom in the form of Ayurveda with cutting-edge technology to provide ancient wisdom to today’s consumers.
Aadar has raised $250K in a single round of fundraising. On January 11, 2020, a Seed round was raised. AADAR is a preventative healthcare company based on Ayurveda. The company sells herbal-based remedies to treat illnesses and disorders caused by a sedentary lifestyle. AADAR seeks to achieve a balance between these underlying factors in order to address health challenges.
OZiva is a plant-based clean nutrition company that sells products for exercise, hair, skin, men’s and women’s health, and general wellness. The brand’s main difference is the creation of a nutrition and fitness ecosystem that brings together the best of ancient sciences like Ayurveda, current micronutrients, and a real-time digital community. Ms. Aarti Gill established OZiva in 2016 to provide clean nutrition products free of preservatives, additives, and hazardous chemicals.
OZiva has raised a total of $17 million in two rounds of investment. Their most recent funding came from a Series B round on March 17, 2021. The brand encourages individuals to make better and healthier lifestyle choices.
Gynoveda is a tech-enabled platform that claims to have created the world’s first Meno-Bot, a machine intelligence robot that detects menstrual irregularities and then prescribes Ayurvedic medication to alleviate the condition. Rachana and Vishal Gupta founded Gynoveda, a company that merges technology and Ayurveda.
In its Seed round in 2019, the firm raised an estimated $1 million and is now valued at approximately $2.51 million.
The period test, a MyGenie helpline, and Ayurvedic supplements are all available through Gynoveda.
The concept behind Nandikesam herbal hair oil is to create organic products that are both safe and beneficial over time. Nandikesam’s goods are remarkable in terms of preserving quality and performance because they are made from plants that are grown without the use of dangerous chemical fertilisers or pesticides.
Sreevidya MR founded the company in 2018. NANDIKESAM herbal hair oil and soaps are made entirely of natural elements such as vitamins and enzymes that aid in the regeneration of dead skin cells on the scalp. This herbal oil is a fantastic conditioner that leaves your hair shiny and healthy.
Nirogam is an e-commerce site that sells a variety of wellness, organic, and ayurvedic items. It primarily sells goods for diabetes, weight loss, heart disease, and sexual health.It is the first digital Ayurvedic wellness company. This health and wellness company, founded after the dot.com bubble burst, is now the first visit for all Ayurvedic products.
Nirogam India Private Limited is based in Faridabad, India, and was formed in 2009 by Puneet Aggarwal. The start-up has provided services and assisted millions of people through its medical solutions over the course of two decades.
Kapiva’s 200+ GMP certified medicines, which take their name from Ayurveda’s three doshas – Kapha, Pitta, and Vatta – include the correct herbs in the proper dosage, providing effective cures for a wide range of diseases.
Ameve Sharma and Shrey Badhani created Kapiva in 2016. Kapiva is known as “India’s First Modern Ayurvedic Nutrition Brand,” providing food-based innovations to help Indians live better lives.Kapiva is an Ayurvedic food company that is rapidly expanding. Kapiva has raised $15.5 million in four rounds of investment. Their most recent round of fundraising occurred on October 26, 2021, from an undisclosed source. Kapiva is one such brand that adheres to Ayurveda’s ancient principles while adapting them to modern life.
Mamaearth is a personal care company that focuses in goods for infants and kids. It creates products based on cutting-edge research and aims to tackle every problem that parents experience. Founded in 2016 by Varun and Ghazal Alagh, these products are loaded with the goodness of natural components such as Calendula Extract, Shea Butter, and Jojoba Oil, to name a few.
Mamaearth has raised a total of $110.8 million in seven rounds of investment. Their most recent funding was raised on December 28, 2021 from a Venture Mamaearth plans to provide a safe natural solution to problems ranging from morning sickness to baby colic in the future. Mamaearth is also included in top 10 Ayurvedic startups in India.
Durmeric’s herbal products are natural, ingestible herbal extracts of actual herbs with a long list of verified medical advantages when consumed regularly. Mannar Manan, Vinod Puthen, Balakrishna, and Rajesh Ramaswamy established Durmeric in Madurai in September 2020.
Durmeric now sells ten different items made from common herbs including cinnamon, tulsi, rosemary, and ginger, with an average ticket size of INR 388. According to the company, it has produced INR 14 lakh in income since its introduction and is expanding at a rate of 15% month on month.
Above mentioned startups are the top 10 Ayurvedic startups in India.
Frequently asked questions (FAQs)
Which are the Top 10 Ayurvedic Startups in India?
Akiva Superfoods, andMe, Aadar, OZiva, Gynoveda, Nandikesam, Nirogam, Kapiva Ayurveda, Mamaearth & Durmeric are the Top 10 Ayurvedic Startups in India.
Is Mamaearth Ayurvedic brand?
Mamaearth is a personal care ayurvedic company that focuses in goods for infants and kids.
Who is the founder of OZiva?
Aarti Gill is the founder of OZiva.