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[Funding alert] D2C brand The Health Factory raises Rs 2 cr in seed round

[Funding alert] D2C brand The Health Factory raises Rs 2 cr in seed round

The Health Factory, a D2C food brand has raised Rs 2 crore in its seed funding round from Venture Garage, Happilo founder Vikas Nahar, and other angel investors.

The Mumbai-based The Health Factory was founded in 2017 by Vinay Maheshwari and Mohit Sankhala, It is a holistic food and beverage brand that combines nutrition, taste, science and love in all its products.

Read also – [Funding alert] Neobank startup Fi raises $16.8 mn in funding

“At The Health Factory, we are working hard towards producing everyday consumer products that don’t require a change in habits, but are extremely nutritious, delicious and healthy for you. Well done. With this seed funding, we are grateful to see the confidence of investors in us and their confidence in our goals”, said, Vinay Maheshwari, Founder, The Health Factory.

“We will use this fresh funding to improve our operations and manufacturing processes, improve our IT infrastructure, build a talented team and scale up our marketing efforts. We are excited to take this much-loved range of food products to other cities soon”, he added.

“The company has established its presence in the market and is moving forward with the vision of healthy eating. I am thrilled for Vinay, who is trying to change the bread consumption pattern in every household across India. Their USP lies in manufacturing and producing high quality, daily consumption products with good nutritional benefits” said Vikas Nahar, Founder, Happilo.

Vivek Kumar, CEO, Venture Garage said, “Indian young consumers are actively seeking healthier food options every day, and THF is providing exactly that by substituting high-nutrition breads for our regular breads without sacrificing taste. . This is a great way to eat healthy bread without changing your eating habits or disrupting your lifestyle. We really love his punchline “Bread Badlo Aadat Nahi”.

About The Health Factory

They made The Health Factory from three ingredients – the curiosity of finding new ways to improve the same foods, the belief that a single food can provide to customer with a variety of nutrients, and the desire to redesign nutrition without having to change their lifestyle.

They created India’s first high-protein bread, The Pro-Nutri Loaf, with carefully selected ingredients and the courage to try something new. It wasn’t long before we came up with the idea to transform the guilty pleasure of chocolate into the high-protein and high-fiber Pro-Nutri Cookie. The bakers in their team grew, and now, so have their range of ‘pro-nutrition’ products, striving to revolutionize nutrition, one meal at a time.

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