Home decor brand Sunday Design has raised $1.5 million (Rs 12.5 crore) in its pre-Series A funding round from QRG Investment & Holdings (The Family Office of Havells India Limited Founders), Kama Group (Family Office of SRF Ltd), KCT Family Office as well as existing investors.
The startup plans to use the funds to expand both its online and offline presence. It also plans to expand its product range, which includes the launch of home fragrances, table linens, tableware and soft furnishings.
The New Delhi-based Sunday Design was founded in October 2021 by Gautam Baid and Vinit Agarwal, It offers a range of furniture and home decor pieces at affordable price points for living space. Its product ranges include sofa sets for living rooms, dining tables, chairs, study tables, writing desks, home office sets, and more.
“During the pandemic, we noticed a significant change in the attitude of people towards interior design; they want to invest more in their living spaces. We have experienced this first-hand since our inception last year, in the form of steady growth in both interest and demand. We are grateful for the trust of both our new and existing investors, who have encouraged us to harness this vision and make an even greater impact on customers and the market. With this new investment, we intend to ‘collaborate’ with top European designers and grow our footprint in an omnichannel format, introducing new and exciting product lines on a strategic basis”, said, Gautam Baid, Founder and Managing Director of Sunday Design.
The startup aims to emerge as a complete premium home decor brand and achieve 100% growth in the coming two financial years.
“Sunday Design marks KAMA Group’s first private investment in this sector and we have great confidence in the way they have defined a unique space for themselves in the growing furniture and home market. The Co-Founders, Gautam, and Vinit are veterans of the industry with a pulse on the market and the direction the sector is moving towards. KAMA Group looks forward to being part of the Sunday growth story”, said, Ashish Bharatram, Chairman and Managing Director, Kama Group (Family Office of SRF Ltd).
The startup is also looking to launch an e-commerce store to expand the reach and scale of its market share across the country and into newer regions.
Anil Rai Gupta, Chairman of QRG Investments & Holdings (Havells Family Office) said, “We believe in partnering with brands that are future-proof and show high potential for growth. The furniture and home décor industry is poised for significant growth in India.”
About Sunday Design
Sunday is a global brand based in India, offering a range of furniture and home decor pieces at accessible price points for your living space.
Work with sought-after designers in Italy and around the world to make modern, design-conscious pieces for home. The collections ranges include sofa sets for the living room, dining tables, chairs, study tables, writing desks, home office sets and much more. Each product is manufactured in India, and designed internationally to be both functional and contemporary. With the pandemic changing the narrative in furniture products, Sunday is offering a new interpretation of design that has emerged from a flurry of creativity, iterative thinking and inspiration. In a world full of compromises, Sunday makes none.