In a funding round headed by Wipro Consumer Care Ventures, Mirabilis Investment Trust, and She Capital, in addition to current backer Fireside Ventures, D2C baking business The Baker’s Dozen secured Rs 33 crore.
The funding will be utilised to improve distribution expansion and reach more non-metropolitan areas and foreign markets. It will also be used for advertising and brand-building campaigns.
“The fundraise amount is not for business sustenance, but it is more for business growth, Almost 70-80% of our sales comes from online partners while 20% comes from traditional offline trade,” co-founder of The Baker’s Dozen, Sneh Jain told ET.
With substantial presences in eight to ten of these locations, the brand is available in over forty cities through online partners including Zepto, Blinkit, BigBasket, Amazon, and Flipkart.
Additionally, they have their items available at roughly fifty different partner retailers, both online and offline, in Bangalore, Mumbai, Pune, Ahmedabad, and Haiko, Hypercity, Star Bazaar, Dorabjee, Big Bazaar, Gourmet West, and Bigbasket.com.
About The Baker’s Dozen
Sneh Jain and Aditi Handa founded The Baker’s Dozen, the Ahmedabad-based startup in 2013 as a handcrafted bakery company that makes use of an omnichannel business model. It provides a variety of natural ingredient-based products, such as cakes, breads, etc.