A street culture company called SoleSearch has raised Rs 6 crore in its initial round of finance. Venture Catalyst, Anthill Ventures, Cornerstone Sports LLP, and other well-known people contributed to the fundraising.
SoleSearch stated in a press statement that it will use the funds raised to increase both its online and offline presence in the upcoming quarter. Along with this expansion, the company also intends to increase its workforce and form a larger team, as per reported by Entrackr.
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Limited-edition trainers, streetwear, accessories and collectibles can be purchased online through SoleSearch, a street culture brand and marketplace. The business was established in 2021 to coordinate India’s unorganised street and young culture market.
SoleSearch uses an omni-channel strategy to market to both present and future Indian consumers. The company originally existed as a community network for trading trainers, but it has now developed into a hub for fans of street fashion and trainers.
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According to SoleSearch’s co-founder and CEO, Param Minhas, the firm has built up a solid network of resellers that are adept at comprehending the requirements of this particular market.
According to studies, the streetwear industry in India is expected to produce $2.6 billion in revenue in 2022, with an annual growth rate of 11.58%. In the rapidly developing streetwear market, SoleSearch sees this as a sizable market opportunity.
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About SoleSearch
SoleSearch resells limited-edition and promoted products in India. SoleSearch lets customers bid on their favourite things, connect with hundreds of vendors, and join a community of collectors and consumers.
