Direct-to-consumer (D2C) luxury skincare and personal care brand, Ras Luxury Oils has raised $2 million in a funding round from Sixth Sense Ventures.
The startup plans to use the funds to develop and launch new product categories, expand deeper into the market and establish an international presence.
Chattisgarh-based Ras Luxury Oils was founded in 2017 by Shubhika Jain, Suramya Jain, and Sangeeta Jain, It offers a wide range of essential oils and elixirs and it blends ancient Ayurveda with modern science to deliver effective and therapeutic skin care and wellness products to the customers.
The beauty brand claims that it has seen 20 times growth in the last two years.
“We plan to transform the global beauty and skincare market as a made-in-India brand that speaks to a discerning global consumer”,said, Shubhika Jain, co-founder, and CEO, of Ras Luxury Oils.
Currently, its website contributes 85 -90% of its revenue and it also sells through online marketplaces such as Nykaa and Amazon, and has partnered with various high-end spas and salons.
“There is a white space within luxury skincare as a category in India, and it is growing 2-3x faster than the personal care category because it is brand-starved. Furthermore, skincare brands from India are Underrepresented globally. We believe that with such a dynamic, young and strong leadership team, Ras has the ability to create a strong niche for itself,” said, Nikhil Vora, founder and CEO of Sixth Sense Ventures.
At present, Sixth Sense Ventures is investing from its third fund, SSIO III, which has completed 24 investments in startups including Nobel Hygiene, Frajo, Open Secret, Stylum, Good Dot, Neiman, Rage Coffee, Design Café and etc.
About Ras Luxury Oils
Mother Nature is a treasure trove of beautiful secrets, and Ayurveda discovered a lot of them. RAS (pronounced ‘ruh-us’), which means ‘essence’ or ‘happiness’ in Sanskrit, is a glorious amalgamation of these well-kept secrets with aromatherapy, designed to bring you the best in wellness and skincare! With every drop a promise of purity, they can proudly say that their products are 100% natural and organic!