Radiohead Brands, a direct-to-consumer food and beverage company, secured an extra $1.3 million in a pre-Series A round of funding. The startup plans to use the fresh capital to diversify its product offering and establish an important role in the beverage industry and aims to compete in a number of additional categories during the following few years.
The latest fundraiser was led by Parth Ventures. It also saw participation from angel investors, including Paytm’s Vijay Shekhar Sharma and Neel Bahl, and existing investors such as Keki Mistry, Vishesh Khurana, 7Square Ventures, Vidur Talwar, and Anirudh Somani, as reported by Inc42.com
“… Packaged beverages, as a category, is stuck at (the) lower end of the price segment which is unique to the Indian subcontinent. We are disrupting this and building a multi beverage brands company at the premium end with better quality products built on the back of sharp positioning and clutter breaking packaging,” Radiohead Brands cofounder and CEO Ankur Bhatia said.
Commenting on the fundraise, Prath ventures founder Piyush Goenka said, “Radiohead Brands is our play on the high-growth premium beverages segment in India. Ankur and Nitin are the best team to build in this market with a strong understanding of brand building and distribution…”
About Radiohead Brands
Ankur Bhatia and Nitin Bhardwaj founded the innovative Consumer startup Radiohead Brands in 2019, the parent of Jimmy Cocktails. Their top cocktail mixers and sparkling beverage brand is Jimmy’s, and their energy drink brand is Hustle.