The content-to-commerce powerhouse rolls out dermatologist-verified skin analysis and award-winning virtual makeup try-on across its D2C brands, offering its customers uniquely personalized shopping experiences.
Perfect Corp. Partners with The Good Glamm Group to Launch AI-Powered Skin Analysis and AR Makeup Virtual Try-On Experiences for Beauty Lovers across India
Perfect Corp. (NYSE: PERF), the leading augmented reality (AR) and artificial intelligence (AI) beauty and fashion tech solutions provider, in partnership with The Good Glamm Group today announced the launch of new virtual try on and AI Skin Analysis experiences set to revolutionize the shopping journeys for its D2C brands customers across India.
These highly popular, fast-growing, and innovative beauty and skincare brands are the latest to now offer personalized, interactive, and high-touch online shopping experiences.
Read also – actyv.ai Partners With RATNAAFIN to Facilitate Embedded B2B BNPL Offerings
This partnership features:
Unique Virtual Makeup Shopping Experiences with AR Technology
MyGlamm customers in India are now able to enjoy a truly immersive and unique shopping journey with virtual makeovers, trying on beauty products in real time with true-to-life results. Sophisticated AI technology, paired with a state-of-the-art AR overlay creates a hyper-realistic product try-on for beauty lovers to experiment and play around with. The instantaneous, ultra-personalized experience is simple and easy to use, increasing customer satisfaction and confidence, and helping to create interactive and engaging shopping journeys without the need for physical product sampling.
Read also – [Funding alert] Fintech startup SarvaGram raises $35 million funding
Ultra-Precise Skin Analysis Measuring 7 Key Metrics with Product Recommendation
Perfect Corp.’s award-winning AI Skin Analysis solution enables consumers of the Organic Harvest and St.Botanica brands in India to obtain a detailed skin analysis and a personalized skincare routine in seconds. The ultra-precise skin analysis experience integrates the latest advancements in deep learning to offer visitors a highly-precise assessment, giving users a unique skin score across a number of indicators including wrinkles, spots, moisture, dark circles, oiliness, and more. By analyzing the results of the skin scan with AI technology, the ultra-fast and reliable tool is able to recommend a personalized skincare routine to each Organic Harvest and St. Botanica shopper. The tailor-made skincare regimen composes products to target the unique issues identified, giving users a truly unique and personalized experience.
Read also – SUGAR Cosmetics Appoints Former Nykaa CHRO Nirav Jagad As New CPO
Meeting Consumer Demands by Creating Unique Shopping Journeys “We are delighted to have partnered with the Good Glamm Group to offer our hyper-realistic virtual makeup try-on tool and dermatologist-verified skin analysis technology to all beauty lovers in India. We are excited to power a new range of holistic shopping journeys, complete with product try-ons and highly-personalized product recommendations,” said Perfect Corp. Founder and CEO, Alice Chang. “We are committed to reshaping India’s beauty and fashion consumer shopping journey through our cutting-edge AI & AR-powered tech solutions, helping brands to deliver the most realistic and high-tech digital experiences.”
Read also – Siddharth Hariani Joins Cyril Amarchand Mangaldas As A Partner in its Corporate Practice
Speaking on the partnership, Sukhleen Aneja – CEO, Good Brands Co, The Good Glamm Group expressed, “The beauty and cosmetics industry is expanding, and cutting-edge technological advancements have completely transformed the sector. We at The Good Glamm Group are extremely excited to partner with Perfect Corp. to introduce this new AI-Powered Skin Analysis and AR Makeup Virtual Try-On Experiences with our aim to constantly reinvent ourselves to provide our consumers with bespoke beauty services.
About The Good Glamm Group
Founded by Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, the Good Glamm Group is South Asia’s largest content-creator-commerce conglomerate that comprises a portfolio of innovative and fast-growing DTC beauty and personal care brands, powered by its proprietary digital ecosystem of content and creator assets.
Read also – actyv.ai Appoints Karan Dixit as Regional Vice President – BD, Sales and GTM, Middle East, Africa and Turkey
The Good Glamm Group has three key divisions:
- The Good Brands Co led by Sukhleen Aneja, is South Asia’s largest portfolio of DTC beauty and personal care brands: MyGlamm, St Botanica, The Moms Co, Organic Harvest, Sirona and BabyChakra.
- The Good Media Co led by Priyanka Gill is one of the world’s largest digital media companies comprising POPxo, ScoopWhoop, MissMalini, BabyChakra and Tweak India. It has a large digital audience comprising with 200 million MAUs and garners 4 billion monthly impressions.
- The Good Creator Co led by Sachin Bhatia is one of the world’s largest influencer platforms tracking 1.5 million influencers. It also comprises celebrity influencer company MissMalini and Vidooly – one of the world’s leading content and influencer analytics platforms.
About Perfect Corp.
Perfect Corp. is the leading SaaS AI and AR beauty and fashion tech solutions provider, dedicated to transforming shopping experiences through empowering brands to embrace the digital-first world. By partnering with the largest names in the industry, Perfect Corp.’s suite of enterprise solutions deliver synergistic, technology-driven experiences that facilitate sustainable, ultra-personalized, and engaging shopping journeys, as well as equipping brands with next generation of consumer goods.