D2C beauty brand Good Glamm Group’s parenting platform BabyChakra has acquired healthcare and parenting network Tinystep for an undisclosed amount.
With this acquisition, Tinystep will merge its social assets with BabyChakra’s existing platform
With this acquisition, BabyChakra will expand its regional footprint by providing in-depth access to a strong network of parents across 9 languages. BabyChakra aims to reach 75 million mothers by the end of this year.
Bengaluru-based healthcare and parenting network Tinystep was founded in 2015 by Suhail Abidi, It provides information, advice through its platform to a wide network of parents. It has India’s largest parenting social follower base of 5 million followers engaged in 9 different languages including Hindi, Marathi, Bangla, Tamil, Kannada, Gujarati, Malayalam, Telugu, and Punjabi.
“The regional reach of Tinystep’s digital and social assets will help BabyChakra reach out to newer user bases with deeper, more personalized care. This is a collaboration that will accelerate our vision of being a trusted care partner to every mom and child in India,” said Naiyya Saggi, founder, BabyChakra.
Tinystep founder Suhail Abidi will exit after this sale to start a new venture.
“BabyChakra is the perfect place to take the business ahead; this will help Tinystep increase its reach and impact,” Abidi said.
Mumbai-based BabyChakra is a part of beauty unicorn Good Glamm Group. Founded in 2015 by Naiyya Saggi, It is India’s fastest growing and largest platform for pregnancy and childcare.
BabyChakra has earmarked Rs 100 crore to manufacture India’s largest mother goods and content for commerce platform over the next 3 years.
BabyChakra today reaches 39 million mothers and nearly 10,000 doctors. In addition, through this social asset purchase, it has also acquired a rich base of 40,000 multilingual content assets.