Oberoi Mall has collaborated with the ‘Save Soil’ movement on the occasion of World Environment Day, which addresses the global soil crisis and raises awareness about various ways to protect soil.
The ‘Save Soil’ movement is a global movement to address land degradation and advocate for healthy soil.
Oberoi Mall will organize a campaign for the coming World Environment Day from 3-5 June 2022 to educate patrons about the issue of agricultural land degradation through afforestation and the need for measures to increase green cover across the world.
As part of this campaign, Oberoi Mall has set up a one-of-a-kind globe installation in the mall atrium, where patrons can fill empty areas of the world with artificial green grass and show their support in making the earth green.
This type of unique customer engagement activity will help spread awareness about making the world a greener place by planting more trees and addressing the issue of soil erosion.
Simultaneously, the volunteers of Save Soil Movement will also engage the customers with various interactive activities like flash mobs, jig dance, face painting and photo booth opportunities at Oberoi Mall.
These volunteers will also organize a quiz related to the environment and the winners will be given plants as gifts.
“This year on World Environment Day, we partnered with Save Soil movement to promote awareness and educate our patrons about the urgent threat of soil degradation, its adverse impact on the environment, and initiatives to preserve planet earth’s health. Through our ongoing green initiatives, we are deeply committed to creating a sustainable and positive impact on society”, said, Sameep Pathak, Chief Executive Officer, Mall.