Nyra Naturals – a Personal Care D2C Brand

Bengaluru-based direct-to-customer (D2C) Natural beauty products startup Nyra Naturals was started in 2021 by Ankita Jethalia, an IIT-Roorkee alumni. Started as a solution to a real problem, the startup is currently manufacturing a variety of chemical-free skin-friendly beauty products.

Nyra Naturals – About the company and how it works

Nyra Naturals is a D2C brand that helps busy working women in the age range of 25-45 take care of themselves, their skin and body in a natural way.

Nyra Naturals – Founders and team

Nyra Naturals was founded in 2021 by Ankita Jethalia, B.Tech (IITR) and MBA (ISB) with 10 years of corporate work experience. Pratham is a Social Media Marketing Manager, Ujjwal is an Email Marketing Manager and Aniket Baheti is Advisor & Mentor at Nyra Naturals.

Nyra Naturals – Mission and Vision

Nyra Naturals aims to make women’s wellness holistic and effortless. Starting with skincare, aim to offer comprehensive wellness to women via Nutrition and fitness.

Nyra Naturals – Ideology

Idea behind Nyra Naturals originated after deliberating with 100s of working women who they claimed that in their busy schedules, self-care has taken a backseat. Most skincare routines are corrective and are dependent on chemical-based products. There is an established need for natural skincare products which are safe to use and reliable on outcomes.

Nyra Naturals – Name, Tagline, Logo and its Meaning

Nyra naturals, Nyra is a unique name that signifies beauty of Goddess Saraswati. It means something so pure and natural that it leaves behind an undeniable trust in its quality.

Nyra Naturals – Business and Revenue Model

It is a D2C brand, The revenue is through website and offline kiosks set up in local markets.

Nyra Naturals – Revenue and Growth

In the 5 months of establishment, the company have clocked 1 Lakh in Revenue.

Nyra Naturals – Latest News

https://viestories.com/iit-alumni-left-job-started-products-nyra-naturals/ – Viestories

Nyra Naturals – Challenges Faced

Since Nyra Natural’s was launched during covid, everything from recruiting to procurement, identification of vendors etc. had to be done online which increased the turnaround time. For procurement, vendors had to be found online, then ordering samples &checking them and finally ordering them on satisfaction. Working with team remotely was also challenging and communication was crucial, which got limited due to online only channels.

Nyra Naturals – Funding and Investors

Bengaluru-based direct-to-customer (D2C) Natural beauty products startup Nyra Naturals is currently in Bootstrapped stage.

Nyra Naturals – Competitors

Player operating in the field of natural, handcrafted body care products like- Earthy Rhythm, Juicy Chemistry, Neemli are the competitors of Nyra Naturals.

Nyra Naturals – Future plans

Nyra Naturals aims to be a one-stop solution for complete women wellness.  Currently, company operating in skin and body care domain. The company will, according to the founder Ankita Jethalia, expand to nutrition, fitness, and relaxation.

Nyra Naturals – Watch More

During 11 years of a corporate job, Ankita started making natural soaps at home to solve her daughter’s skin problem, due to which Ankita realized that chemical-rich beauty products cause a lot of problems and this is where this platform started.

Started as a solution to a real problem, the startup is currently manufacturing a variety of chemical-free skin-friendly beauty products.

The company sells its products through its website. Its products include soaps, deodorants, and body butter made from many natural ingredients.

Frequently asked questions (FAQs)