Neso Brands, a house of brands startup focused on eyeglasses and supported by Lenskart, has purchased a sizeable share in the Paris-based omnichannel eyewear company Le Petit Lunetier.
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Le Petit Lunetier will use the $ 4 million equity investment to expand its retail footprint more quickly, strengthen its brand recognition in Europe, and expand into Lenskart’s key markets in Asia and the Middle East.
Bjorn Bergstrom, the CEO and co-founder of Neso Brands, and Peyush Bansal, the co-founder of Neso Brands and CEO of the Lenskart Group, will join the board of directors of Le Petit Lunetier as a result of the transaction.
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Commenting on the investment in Le Petit Lunetier, Bjorn Bergstrom, CEO of Neso Brands, stated “We are very excited to have Le Petit Lunetier join our portfolio of global brands and support its next phase of growth. This strategic investment marks our first foray into the European market and we are thrilled to begin this journey by working with Jérémie, Elie, and their leading entrepreneurial team to grow the brand’s potential, both across France and internationally. We are particularly excited to bring this vibrant brand to Lenskart’s customers and have already seen a tremendous reception of the brand in India following a limited pilot launch in Delhi.”
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Jérémie Encaoua, co-founder of Le Petit Lunetier, commented “We are proud to announce our partnership with Neso Brands. As an optician-founded business, our focus from day one has been to provide high-quality lenses paired with fashionable frames, packaged at accessible price points. We look forward to leveraging Neso Brands’ deep operational expertise to further our company ambitions.”
About Le Petit Lunetier
Le Petit Lunetier is an optical and accessory brand founded in 2015 by an optometrist that provides high-quality eyewear at reasonable pricing together with an outstanding in-store shopping experience.
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