The hygiene and wellness company Pee Safe has raised $3 million in a Series B fundraising round, which was co-led by Rainmatter Health and Natco Pharma Limited.
The brothers Kamath, creators of Zerodha, are Nithin and Nikhil. A previous investor, Alkemi Growth Capital, also took part in the round.
“This funding will accelerate our expansion efforts and establish us as the leading brand in the rapidly growing intimate wellness center, which boasts a remarkable CAGR of 16%,” Vikas Bagaria, founder and CEO of Pee Safe adding that over the past five years, the brand has achieved a growth rate of 100% CAGR, surpassing market expectations.
Pee Safe was first introduced in 2013 as a toilet seat sanitizer by husband-and-wife team Vikas and Srijana Bagaria in response to a personal experience. Since then, Pee Safe has expanded into a personal hygiene and fast-moving consumer goods (FMCG) business. The business has expanded its product line over the past six years to include categories for personal hygiene, catering to the needs of girls from puberty to menopause. The portfolio includes items for intimate hygiene such menstruation cups, reusable pads, and tampons.
Rithish Kumar, one of the early founders, was promoted to co-founder earlier this year by the business. According to the company, the recently obtained money will be used to increase retail presence in India, expand internationally using an omni-channel strategy, and devote more resources to marketing and public awareness campaigns.
“The vast majority of Indian women don’t have access to safe menstrual and personal hygiene products. This is due to a lack of awareness and access, which causes preventable health issues like urinary tract infections (UTI) among millions of Indian women. Making these products widely available is the need of the hour,” said Dilip Kumar, Head of Investments, Rainmatter Health, backed by Zerodha.
About Pee Safe
Pee Safe launches the Toilet Seat Sanitizer Spray. A spray that has prevented millions of women nationwide from developing UTIs. Since 2013, the Toilet Seat Sanitizer Spray has been a godsend for all public restrooms.
They take great satisfaction in being frank, fearless, funny, and knowledgeable about personal, sexual, and menstrual hygiene.