MIXI, a leading Japanese mobile entertainment company, announces the launch of its India first $50 Million Corporate Venture Capital (CVC). The brand aims at empowering early-stage entertainment startups in the country. This initiative is a reflection of MIXI’s commitment to fostering innovation in communication and entertainment in emerging countries.
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The newly launched CVC will serve as an investment vehicle for MIXI to identify and help promising startups in India. The focus of the CVC will be on startups in the entertainment sector and consumer services.
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Investment Background
India is a populous country with approximately 1.4 billion people, and its working-age population (15-64 years old) is expected to continue growing until nearly 2050.1 Along with population growth, the number of smartphone users is also increasing rapidly, with around 50% of the population owning a smartphone.2 Due to this rising number of smartphone owners, the digital entertainment market centered around smartphones is also growing rapidly, and the mobile game market is projected to be valued at 1 trillion JPY by FY2027.
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Commenting on the announcement Tomoharu Urabe, Principal Partner, MIXI Global Investments, Inc. said “We believe in India’s startup ecosystem especially in the sector of digital entertainment. MIXI is a business operator in social network and mobile entertainment apps. We are committed to contribute to startups’ growth with our industry knowledge and assets, and positively impacting the startup ecosystem in India“
MIXI Investment
From FY2019-FY2022, we made investments totaling around 70 billion yen with the aim of developing new pillars of business and creating synergies with our existing businesses. We invested extensively in growing businesses and services that fit our company’s purpose, creating numerous synergies and contributing to the expansion of our businesses.
About MIXI, Inc.
Since 1997 MIXI has created communication services for friends and family to enjoy together: the social network Mixi and the multiplayer smartphone app Monster Strike. By creating products and services that exceed users’ imaginations and expectations, MIXI aims to create a more vibrant world through the power of communication.
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