Indibni® was founded in the year 2012 by Nitin Jain and his friends in the soil of the pink city – Jaipur. Now this indigenous group has footprints in 1000+ locations in 10+ Countries. With their mission of वसुधैव कुटुम्बकम i.e., the world is one family; they cater to D2C & B2B markets and enable them to nurture through innovative gifts & resonating stories.
Indibni® – Startup Insight
| Startup Name | Indibni® |
| Founded | 2012 |
| Headquarters | Jaipur |
| Industry | Sustainability |
| Founder | Nitin Jain |
| Website | https://www.indibni.com/ |
Indibni® – About the company and how it works
Indibni’s Key Business – Indigifts® is India’s biggest online gifting brand with 25K+ products for every Indian relation & occasion. They have delivered 1M+ gifts and selling 25K+ units every month via their own portal http://indigifts.in and various marketplaces.
Through their corporation & foundation, they have touched the lives of nearly 5M+ people since its inception in the year 2012. The three I’s in Indibni represent their vision and commitment towards making India a self-reliant nation, treating Innovation as a discipline, to impact the Individuals.
Indibni® – Founders and team
Indibni® was founded in the year 2012 by Nitin Jain. Akhilesh Panwar is the director of R&D, Kapil Belani is the director of Sales, and Divya Jain is the director of Marketing at Indibni®.
Indibni® – Mission and Vision
Indibni® is about communicating and celebrating the incredible spirit of India and fostering a culture of वसुधैव कुटुम्बकम, i.e. The world is one family, driven with values and diversity of thoughts. III in indibni stands for our vision of working towards making INDIA a self-reliant nation, by combining the pursuit of INNOVATION at a local scale and the vision of impacting INDIVIDUALS at a global scale.
“The purpose of an enterprise is to create entrepreneurs.”
They endeavour to build the leaders of tomorrow by enabling people to communicate. At Indibni, they strive for the vision of III. They focus on empowering the community to accomplish more collectively. Moreover, they are on a mission to bring about a holistic transformation in the lives of 100 million people in the next decade.
Indibni® – Ideology
Indibni was founded on 20 March 2012, when the founder: Nitin Jain put forth his idea of revolutionising everyday design, creating a brand that is India-rooted, and building a culture that nurtures ideas & individuals. He was accompanied in the journey by a team of like-minded people.
ज़मीन से जुड़ें, आसमाँ में उड़ें।
In the span of 10 years, the innovative venture has reached 99 percent of the Indian pin codes and started penetration in the International markets. Headquartered in Jaipur, Indibni has, to date, employed 200+ people directly and nearly 2000+ indirectly, and impacted millions.
The indigenous group has adopted and well-established the 5C business model: Content – Commerce – Community – Celebration – Cultivation in the work system of the 3S landscape: Studio – Store – Society.
Indibni® – Name, Tagline, Logo and its Meaning
Indibni® is about communicating and celebrating the incredible spirit of India and fostering a culture of वसुधैव कुटुम्बकम, i.e. The world is one family, driven with values and diversity of thoughts. III in indibni stands for our vision of working towards making INDIA a self-reliant nation, by combining the pursuit of INNOVATION at a local scale and the vision of impacting INDIVIDUALS at a global scale.
Indibni® – Business and Revenue Model
Headquartered in Jaipur Rajasthan, Indibni Group works on 3 landscape
STUDIO – This is where we ideate.
A global standard design studio with R&D and Production facility spread in 14000 sq ft in the heart of Rajasthan – Jaipur IN. A commune of 50+ makers are working to give shape to their ideas in an infrastructure, holding the capacity of producing 1000+ units a day. As the biggest maker of Indie Crafts, we have produced over 5000+ unique designs and a collection of nearly 30,000+ SKU’s.
STORE – This is where we execute.
Recognized as India’s biggest online gifting brand, the group caters to & nurtures D2C & B2B markets in India and overseas, in collaboration with 10+ partner brands. We receive over 500k+ monthly impressions on our online store and sell 30k+ units. We’ve together set a benchmark of processing 10,000 units in a day and have produced and delivered approximately 1.5 million units.
SOCIETY – This is where we accord.
Registered as a Non-Profit National Trust, the foundation was set up in 2019 with an intention to foster communities & create on-ground footprints by taking result-driven CSR initiatives. The foundation has collaborated with 10+ NGOs & SHGs in 5 States of India in the arena of skill up-gradation and employment generation and has impacted 5+ Million lives across the globe.
Indibni® – Revenue and Growth
Annual revenues in 9 figures with 1.5-2X annual growth, bootstrapped.
Indibni® – Awards
India’s Best Design Award for Seed Rakhi (Best Project) by India Design Magazine
- Startup India Recognition by DIPP, Govt of India
- Future Of Design Award for Seed Rakhi (Best Product – Gold) by Business World
- Rajasthan Brand Leadership Award (Startup) by World Marketing Congress
- Flipkart – Gold Seller Award (For year long top performance)
- iStart Rajasthan Recognition by Govt of Rajasthan – 5F6E165
- India’s Best Design Award for Folk Fusion (Editor’s Choice) by India Design Magazine
- India’s Top online Gifting Startup – Indigifts; by SwiftNLift Magazine
- Outstanding Performance in Emerging Online Startup Business by the Employers Association of Rajasthan
- Amazon India – Premium Seller Award
- Pepperfry – 10 Ka Dum Award
Indibni® – Latest News
Indibni® celebrated TIN or 10th anniversary recently, relocating to centralised office and launched ESOP Policy for employees.
Indibni® – Challenges Faced
- Identifying the niche market and moving from the service industry to the product industry.
- Acquiring the initial customers and building the brand.
- Year on year organic growth without external investment.
- Holistic growth of individuals and incorporating the spherical business model.
Indibni® – Competitors
Igp.com, F&P, Bewakoof.com are the competitors of Indibni®.
Indibni® – Future plans
- Expanding in the international market
- Empowering local artists and indigenous products
- Using Tech and Content for outreach
- Strategic partnership with other D2C brands
Indibni® – Watch More
Frequently asked questions (FAQs)
What is Indibni®?
Indibni® is an Indigenous Design Company. Three III in its name represents its commitment to work for India by doing Innovation which impacts the Individuals.
Who is the founder of Indibni®?
Indibni® was founded in the year 2012 by Nitin Jain and his friends in the soil of the pink city – Jaipur.
Who are the competitors of Indibni®?
Igp.com, F&P, Bewakoof.com are the competitors of Indibni®.
What is Seed Rakhi®?
indibni® has come up with a unique concept, Seed Rakhi®. Organic Rakhi which eventually will turn into a vegetable plant/flower plant/herb.
What is Indibaat®?
Indibaat® is Indibni’s content platform to encourage individuals to express & strengthen their feelings via pertinent stories.
What is Indigifts®?
Indigifts® is an exuberant gifting brand of timeless expressions with 25000+ Indigenous gifts.
