Bajo Foods Private Limited, the parent company of the Indian keto brand Lo! Foods have raised $2 million in investment for two new product ranges, Diabesmart and Protein Chef. The round was led by Mount Judi Ventures.
Bajo Foods, the parent company of Lo! Foods raised $2 million for its new product. Mount Juldi Ventures is the lead anchor in this funding round, its first investment in the FMCG space. Other investors participating in the fundraising include S Ramadurai (former VC, TCS), and KP Balaraj, founder of KPB Trust and former co-founder of Sequoia Capital India and Westbridge Capital, as per reported by BW Disrupt.
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“India is referred to as the Diabetes Capital of the World. This fundraising is for our two newly built innovative product ranges, DiabeSmart and Protein Chef. The investment will expand the reach to the targeted audience and accelerate our growth, helping us in our vision of positively impacting the health of Indians.” Said Sudarshan Gangrade, CEO of Bajo Foods during the fundraising.
With this funding, Bajo Foods expects to grow 3.5X in the next 18 months and expand its channels across offline retail, B2B, and hospitals. Bajo will also focus on strengthening its leadership team in branding and revenue generation to meet its growth ambitions.
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“The Diabetes and Protein market segments that Bajo Foods has built products for are extremely large. The company has built differentiated products with a high Gross margin structure. With a strong team and founder, we believe Bajo Foods has a long-term play in the Indian Packaged Foods segment,” said KP Balaraj, founder of KPB Trust.
About Bajo Foods
Keto packaged foods and Keto fresh foods are available from Bajo Foods, a company that began with Keto products. The company, which was founded in 2019 by Sudarshan Gangrade, has developed the largest and most well-known keto brand in the nation. It is also Amazon’s go-to source for all things “Keto.” The product line has grown to include cookies, mixes, namkeens, and chocolate in addition to atta.
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