The Ayurveda Experience Raises Rs 50 Cr Led By Anicut capital and with participation from Sharrp Ventures (Mariwala Family Office), Singularity Ventures and others.
The Ayurveda Experience is the largest D2C global house of Ayurveda brands, the most well-known Ayurveda-focused D2C platform (both in terms of size and traffic), and it also has a very sizable operation in India, as per reported by BW Disrupt.
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The Ayurveda-focused D2C skincare and diet brand has booked revenue of over Rs 235 crore for the year ending November 2022. The brand primarily sells its products through its website, but it opened its first offline retailer in Los Angeles in October.
Elaborating on this announcement, Rishabh Chopra, Founder & CEO said, “these funds will be deployed to enter new geographies and expand our base in existing markets, it will also be used to enhance the group’s R&D, Supply Chain and Manufacturing strength, a significant amount of investment will also go towards technologies that will personalize the experience for customers on the platform. He also added that The Ayurveda Experience in October opened its first Offline Store in the USA in Torrance, Los Angeles. We are grateful to Anicut and all investors investing in this round for supporting us in our Journey.”
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Commenting on the fundraise, Dhruv Kapoor, Partner, Anicut Capital said, “We would like to congratulate Rishabh and team for the fundraise. Anicut Capital is happy to be part of this unique journey. The Ayurveda Experience being one of the main players will surely make leaps in success with the team they have and this fundraise will help them to reach the deeper markets of the country. We look forward to seeing them complete their next set of goals and showcasing their true potential.”
About The Ayurveda Experience
The Ayurveda Experience is an India-based global platform. The TAE platform has been the key impetus behind the rapid popularity of Ayurveda across the West. It has helped rehash the modern approach to health, wellness, and lifestyle with the ancient, holistic science of Ayurveda, right from its homeland – India. The Ayurveda Experience now brings the same export quality standards to its new, 100% natural Face, Hair, and Body Care Brand – VARAASA, specially created to suit the needs of the modern Indian user!
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