Farmology, an agritech platform that caters to farmers, has received an undisclosed sum in the Seed fundraising round headed by iAngels and supported by India Accelerator. HNIs and industry experts like Sunil Nair, Siladitya Sarangi, and others participated in the investment round as well.
The business intends to use the funding to develop a bigger stack of wellness offerings on the platform, improve the user experience, and improve platform performance, as reported by Entrepreneur.com
“Agriculture in India is very diverse with multiple languages and cultures, but the baseline problems of our farmers are the same across the country. With 150 million farmers the headroom for growth in this space is immense in India which shows a huge untapped opportunity. The speed of transition of farmers going digital has gone up and soon Indian farmers will leapfrog to become the most forward looking farmer community in the world. At the end of the day it all comes down to how well you understand your customer and how well you can execute,” said Anup Ganguly, founder and CEO of Farmology.
“As an agri-tech platform, Farmology brings patented agri-inputs and digital crop advisory with a farmer centric approach to help farmers increase their output. We have invested in the startup with great enthusiasm and we intend to witness the fast paced growth and profitability,” said Deepak Nagpal, managing partner and iAgri Head, India Accelerator.
Farmology was started in 2018 by Anup Ganguly. Farmology is providing expertise, unbiased advice, organic and sustainable agri-inputs, crop and soil health monitoring, and a market for the farmers’ produce. Farmers are already benefiting from their advice by using organic fertilisers and herbicides and raising the price at which they can sell their produce. Their real goal is to provide technology to farmers and other agribusiness stakeholders so that the entire agribusiness ecosystem can profit.