Tech-enabled transit retail network, Yatrikart has raised $450K in its seed funding round from Shuru-Up’s Digital Platform and Artha Venture Fund.
The startup plans to use the funds to upgrade technology, expand the platform’s infrastructure, and recruit new people.
Yatrikart was founded by Gaurav Rana and Shivangee Sharma, it is a tech-enabled transit retail chain, which started its operations in October 2021.
It enables micro-entrepreneurship by empowering hawkers and traders at transit stations and introduces a new retail model of retailing on the move.
Many small companies have been empowered by Yatrikart, which assists them in their company operations and growth.
The startup now operates more than 25 storefronts and carts nationwide, serving millions of customers each year at train stations, bus stations and taxi stops.
It aims to launch more than 100 additional layouts by 2023.
“After the pandemic, the changing landscape of travelers’ needs has got us to focus on the real problem of meeting the demand and supply gap at transit depots. While solving this problem, we crafted our mission to empower the last mile entrepreneurs of India at transit stations and in trains while building a trusting brand for Indian travelers,” said, Shivangee Sharma, co-founder, Yatrikart.
“The retail on-the-go segment holds immense growth potential. However, the team Yatrikart has introduced a method to the madness by streamlining on otherwise fragmented operation of standalone merchants and hawkers at transit hubs like metros, railways, highways, bus and taxi stands. We are excited about Yatrikart as it is the second investment from Artha access program that focuses on the pre-Seed funding segment,” said Anirudh A Damani, managing partner, Artha Venture Fund.
Commenting on the investment, Team Shuru-Up, said, “We believe that it is very difficult to find a startup which solves a problem faced by each and every individual in the world. After meeting the co-founders Gaurav Rana and Shivangee Sharma, it was a no-brainer to join them on their journey as they solve the problem of transit retail”.
India’s first tech-enabled transit retail chain, enabling micro-entrepreneurship by empowering hawkers & retailers at transit stations & create a new retail format – Retailing on the Go.
They are fastest growing travel brands, and they are proud to be that air of familiarity people love and trust on their journey, both in life and through life.
Today, they have more than 25+ stores & carts, serving millions of customers every year and customers will find them at railway stations, bus & taxi stands, and highways. Each of their stores and formats is tailored to meet the needs of their customers journeys, they are the trusted home of travel essentials for the Bharat travelling customers. They are supporting their customers on their journeys through life with everything from A to Z travel needs.