Entitled Solutions, an inclusion platform to make health and financial services accessible to urban low-income workers, has raised 4 crore in an extended seed round from SIS Ltd, a market leader in Security, Facility Management, and Cash Logistics. It is amongst the top 6 private employers in India with over 2,83,000 full-time staff and has been recognized as ‘Best Companies to Work For in India’.
Entitled, in the past three years, has enabled affordable financial and health access to over 700,000 low-income workers, including those in the new-age gig economy. The company works on a B2B2C model and integrates with employers and gig service platforms to enable services for the workers associated with them.
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“Bringing SIS to the cap table is a monumental moment for us. While we have done a lot of work with digital-first low-income workers, there are large untapped segments in the traditional economy and those are the segments that we want to target next. With SIS’s large network of employees and experience in enabling livelihood for lakhs across the country, we would have a significant advantage as we push on to that journey”, says Anshul Khurana, Co-Founder, Entitled Solutions.
The funds will primarily be used to support product development, including the creation of new credit products such as two-wheeler loans and consumption loans as well as scale platform partnerships to expand reach to over 2 million workers over the next few months.
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“Over the decades, SIS Group has institutionalised many forward-looking employee welfare policies. Through this partnership with Entitled, we aim to ensure that our staff have access to new age financial and health services support. This strategic decision demonstrates our founder’s mentality, which is to look after the needs and aspirations of our employees which in turn reflects on service quality to customers. At same time, it helps in attraction and retention of good quality staff thereby ensuring the long-term success of our organization”, says Dhiraj Singh, CEO, SIS Limited.
Entitled has previously raised rounds from HDFC Capital, LetsVenture, Sotheby’s and seasoned angels like Mr. Nipun Sahni (Partner, Apollo Global Management) among many others. Founded in 2020, the company has evolved from a purely financial services play to a broader ecosystem that enables access to financial, health, and government schemes.
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We will continue to expand the breadth of our products and create a comprehensive ecosystem for the well-being of low-income workers in urban India, says Anshul Khurana, Co-Founder, Entitled Solutions.
