Good food and magic, both leaves you spellbound with their sheer innovation and simplicity. Being Chef thought of combining the two in one simple box so that they can offer you the best of both worlds – The Being Chef box. Their magical box makes cooking streamlined and hassle-free, transforming you into a world-class chef even with limited knowledge of cooking. So, discover the chef hidden in you as “Its Easy Now”.
Being Chef – Startup Insight
|Startup Name||Being Chef|
|Industry||Food & Beverage|
Being Chef – About the company and how it works
Being Chef is owned by the founder Shubham Maheshwari 8 years ago. It provides an exhaustive solution to daily food requirement in a healthy and economical manner by flexible mode of subscription and on-demand nutritional meals. It has been operational in Gurgaon since 2014.
Being Chef is disrupting food and health industry in India. It gives you a wide range of options to order from. It includes options from Indian, Italian, Chinese, Ayurvedic, Regional, Chaat, Healthy food, and even beverages. It respects dietary restrictions like Jain food, allergic items, etc.
It also gives the option to customize spice levels in your food along with the customization of portion size. Being Chef is the first mover and industry leader in the DIY Meal kit space in India. Being Chef developed a product through which even an 8-yr-old kid can cook anything within 5 mins.
Being Chef – Founders and team
Shubham Maheshwari founded Being Chef 8 years ago (2014) and since has led the growth of the company. Through Being Chef, he strives to make people healthy through their daily food intake. During his starting period, he has worked with a US-based consulting firm helping established companies with their sales and marketing strategies.
Shubham did his mechanical engineering at NIT Jaipur. He was the “VICE PRESIDENT” of his college and also awarded as the “BEST ALL ROUNDER” of his batch. He is also socially very active and has led India Against Corruption movement in Rajasthan. For his social contributions, he has been awarded the “YOUTH CHANGE MAKER AWARD” in 2010. He was also selected in “FORBES 30 UNDER 30 for ASIA” in 2021 and was the only one from the fresh food industry to make it on the list.
He recently also appeared on Josh Talks. For his achievements, He was also awarded the “YOUNG ACHIEVER AWARD” by his college NIT Jaipur in 2021 and was the youngest alumnus to receive this award. He is also a motivational speaker and has spoken at various events and colleges like FMS, MDI, IMI, IIT, NIT, etc.
Being Chef – Mission and Vision
Being Chef mission leads to the way in reclaiming the importance, meaning, and value of a shared meal through enriching tables with original, creative, and practical flavors. Being Chef envisions leaving a meaningful mark in people’s lives as well as their palates.
Being chef – Name, Tagline, Logo and its Meaning
The naming of Being Chef was given because the website aims to help the users to provide a solution to daily food requirements.
The tagline of being Chef says, ‘‘In 5 Mins. & 8 Easy Steps. You Can Be A Master Chef.’’
Being Chef – Awards
Being Chef was awarded by- “TRANSFORMATION OF THE YEAR AWARD” by Amazon in the presence of Jeff Bezos in 2020. It was also recognized by DPIIT, Govt. of India. It has more than 100,000 followers on social media and has organically been covered by more than 100 national and international media houses.
Being Chef – challenges faced
Being chef has faced numerous challenges for establishing itself in the market. Being chef is the future of the food and nutrition industry. In the initial days, when they discussed this product with industry veterans, most of them had an opinion that it’s next to impossible to empower an amateur to cook chef-style meals in just 5 mins at home. Instead of getting demotivated from this, they took it as a challenge and after 3 beta testing, they were able to create the product.
Being Chef – Future plans
Being Chef is working on a couple of things that will change the way the food industry works in India. Now, after the successful POC of those models with strong unit economics, Being Chef is ready to go out and expand it very fast. In the next 5 years, they aspire to become a profitable Unicorn while positively impacting more than 30 million lives.
Being Chef – Competitors
Other online marketplaces that deal with the same set of the target audience are:
- Pizza Hut
- Dohler ventures
- JustKitchen Taiwan
Being Chef – Business and Revenue Model
They are building a massive tech-led SCALABLE yet PROFITABLE lifestyle brand while solving the cooking convenience & nutritional deficiency problem in India. Their core customer is looking for Vegetarian/Vegan food in the age group of 22-32 years living as a bachelor or in a nuclear family (newly- weds/new parents) and are working professional earning 25,000 – 200,000 per month. Being Chef is offering DIY meal kits/pre-cooked meals under multiple brands catering to specific target segments such as Vegan, Chinese, Continental, Ayurvedic, etc. in both subscription and on-demand modes of ordering.
Being Chef – Revenue and Growth
Being Chef has served more than 700,000 + meals till date organically without any marketing.
Being Chef – Funding and investors
Being Chef has raised undisclosed amount.
Being Chef – Latest news
How you Can Cook Awesome Healthy Meals in 5 mins – Startup Info
The Journey of Making you a Chef in 5 Minutes – inkedstories.in