Global investors led by BEENEXT and JAFCO Asia, Taurus Ventures, Better Capital, and White Venture Capital invested $3.4 million in the seed round of Driffle, a marketplace for digital games.
Other notable angel investors that took part in this round included Kunal Shah, Maninder Gulati, Amit Damani, Archana Priyadarshani, and Arun Venkatachalam, as per reported by Entrepreneur.com.
Driffle, a company with operations in India, the US, and the UK, is now seeking more professionals in Gurgaon to work in product development, engineering, marketing, and customer support to support its expansion. The team will use the money for product development, hiring, and bolstering its technological infrastructure, which will speed up its expansion into fresh areas.
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Chetan Bhardwaj, Co-founder and CEO, Driffle, said, “With the ever-evolving digital transformation, today’s customers expect relevant content in relation to what they’re doing anytime, anywhere, and in the format and on the device of their choice. While some people still enjoy the physical shopping experience, many have embraced the simplicity of digital marketplaces which are faster, more convenient, secure, and many a time, more affordable. This shopping model is especially popular among gamers who transitioned from physical to digital media and are enjoying the shopping experience at digital marketplaces like ours at Driffle.”
Chetan Bhardwaj, Gaurav Kumar Jha, Mayank Chawla, and Abhishek Kumar, a group of four enthusiastic gamers, launched Driffle in 2021. Driffle is a digital goods marketplace that links players with vendors around the world.
“Being a team of gaming enthusiasts, we thoroughly understand the existing gaps in such marketplaces. At Driffle, we enable instant delivery of our goods digitally, with simplified payment processes, overcoming the complications of payment fraud and cross-border distribution. We are thrilled to have reputed investors backing us as we expand our presence globally with the aim to make gaming more secure and convenient like never before,” he added.
“Being a startup built by avid gamers, the Driffle team has identified a significant whitespace within the gaming industry. With their deep passion for problem-solving, the team is addressing customer experience, for buying digital goods, which has not been worked upon so far. Driffle offers the industry-demanded revamp and better customer experience for buyers and sellers internationally through their truly global model of business. We are very excited to partner with Driffle and thrilled to witness the exciting products the company has in the pipeline, including their peer-to-peer in-game assets trading marketplace, which has a large market globally,” said Anirudh Garg, Investor, BEENEXT.
Driffle, which has offices in Delaware and Bengaluru, is currently accessible in more than 100 nations across South East Asia and Europe and supports more than 100 different currencies. As Driffle enters more emerging regions, this capability will remain a crucial component of the platform.
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“Emerging trends such as the growth of gaming as a category, the rise of digital payments, and the consequent rise in online fraud create a potential white space for a digital goods marketplace like Driffle that has real-time fraud detection in its DNA. With Chetan’s track record and Driffle’s current foundation in place, the co-founders are well-equipped to democratize the gaming experience for many through their 10-second check-out option and local payment integrations.” said Supriya Singh, Director & Head of South Asia Investments at JAFCO Asia.”
About Driffle
Driffle is a bunch of gamers who are trying to make your gaming experience better. Its goal was to develop a seamless and secure gaming e-commerce experience after encountering numerous difficulties when buying games.
