The Chennai Angels led a funding round for Flutrr, the country’s first vernacular dating app, which has announced a fundraise of INR 4 Cr. The Times of India is also listed as an investor. Individual investors like Vivek Singh, Adhiraj Sarin, and Ramki Ravulpalli, among many other well-known investors, participated in the round.
Flutrr plans to use the newly acquired capital to grow its user base to 5 million people and generate monthly revenue of Rs. 100 lakhs, establishing itself as a very successful business.
“At Flutrr, we want to bring back romance by creating more deep and meaningful connections,” said Anirban Banerjee, Flutrr’s Co-Founder and CMO.
Around 500 million young people in small-town India, also referred to as “Bharat,” are illiterate in the English language. But the ‘JIO Effect’ has leveled the playing field in the digital world by bringing affordable internet access to even the most isolated regions of the country. By providing a dating app that is available in 16 Indian languages, Flutrr is leading this change by enabling young people to communicate with potential romantic partners in their mother tongues.
In addition, Flutrr is committed to giving women in small towns the freedom and confidence to choose their own life partners. This mission is supported by proprietary technology that ensures safety and privacy while using online dating services.
The Founding team consists of father and son duo, Kaushik Banerjee and Anirban Banerjee. Commenting on the recent fundraise, Kaushik Banerjee said, “Flutrr transcends the typical dating app. We are dedicated to one profound mission: empowering small-town youth in embracing their freedom to select their romantic partners in the language of their roots. Over time, we’ve garnered substantial support from luminaries within the corporate sphere, including top-level executives from Fortune 500 companies. The recent funding round led by The Chennai Angels, one of the most prestigious Angel platforms in the country, gives us confidence that we are on the right path.”
Flutrr has not only developed a distinctive business model specifically suited for India’s hinterlands, but it has also quickly reached notable milestones. Flutrr is on track to reach break-even by March 2024 with over 600,000 downloads and over 400,000 active users.
Investment Director from The Chennai Angels, Vikas Chawla said, “The Indian dating ecosystem is evolving in not just India, but also in Bharat. Flutrr recognizes this evolving landscape and is seizing the opportunity by offering a range of features designed to enhance user compatibility, safety, and privacy. We, at The Chennai Angels are excited about the prospect of scaling this journey together with Flutrr.”
The first vernacular dating app in India, flutrr, offers a wonderful dating experience in one’s native tongue. It has a multilingual user interface, which has never been seen on an Indian dating platform before.
One of India’s most active angel investing groups is The Chennai Angels (TCA). It was established in 2007 and is made up of seasoned businessmen and entrepreneurs who have a track record of launching and growing significant businesses. Over the years, TCA has invested more than INR 135 Cr in 80 Indian start-ups.