In order to launch the Korean skincare line Quench Botanics, actor Kareena Kapoor Khan has partnered with Vineeta Singh and Kaushik Mukherjee, cofounders of SUGAR Cosmetics.
As part of this, Kapoor Khan joined Quench Botanics as a co-owner and invested an undisclosed sum of money in the new business.
“I am delighted to join forces with Vineeta, Kaushik, and their entire team to bring Quench Botanics to the Indian consumer… I believe we have a differentiated product offering that will provide uncomplicated skincare solutions to address diverse Indian skin concerns and climatic conditions, all at an affordable price. I am excited to work with the team to build Quench into a well-respected and loved brand of India,” said the actor.
Quench Botanics indicates to be a Korean skincare brand made for Indian skin and weather. It claims over 90 totally vegetarian, toxin-free, natural products.
Commenting on the development, Vineeta Singh said, “Kareena Kapoor Khan is a true icon in every sense, and we are delighted to build Quench Botanics with her as a co-owner and investor… We are excited to embark on this journey together and look forward to taking Quench Botanics to greater heights of success.”
The brand targets Gen Z and millennials and plans to release more products. The omnichannel is available at over 1000 offline stores in India. The company sells its products on all major ecommerce platforms and its website.