With this deal, Shilpa Shetty has also joined these brands as a brand ambassador and will work towards strengthening and promoting health and self-care in India.
“Fast&Up and Chicnutrix have created some of the greatest products out there. I am extremely excited to witness their growth journey. Our lifestyle today is fast-paced and it is difficult to keep up with all required nutrients or vitamins that are essential on a daily basis for the body, hair, skin, energy and general well-being. Their products totally suit today’s demands,” said, Shilpa Shetty.
The Mumbai-based Fullife Healthcare was founded in 2015 by Vijayaraghavan Venugopal and Varun Khanna, It manufactures health care and nutraceutical products using effervescent technology.
Its subsidiary brands Fast&Up and Chicnutrix have presence in India and 21 international markets including Europe, UK and USA.
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Through this investment, the company aims to increase brand awareness in urban and rural markets to create many more engaging stories powered by pure, clinically proven, clean and convenient nutrition.
“With immense pleasure, we welcome Shilpa Shetty Kundra to our family of investors. Shilpa’s personal approach to holistic well-being resonates with our core values with Fast&Up and Chicnutrix. As a woman who herself is a firm believer in fitness and natural ingredients, she joins the brand with an authentic voice that helps spread this positive message of healthy living every day,” said, Varun Khanna, CEO of Fullife Healthcare.
Previously the company was backed by Bollywood actor Varun Dhawan and Indian cricketer Mayank Aggarwal.
In December 2021, Fullife Healthcare had raised $22 million in its series C round of funding from Morgan Stanley Private Equity Asia.
About Fullife Healthcare
Their Primary Business is Development and Manufacturing of Novel Healthcare Products in Effervescent forms using imported propriety ingredients. They have a strong global presence with sales in 15 countries and offices at Mumbai, India and Lugano, Switzerland. With over 15 years of R&D and Manufacturing experience in Effervescent products, Fullife Healthcare is currently a Market Leader in Effervescent technology and the largest manufacturer and supplier of effervescent products in India.