Indian cricketer Ajinkya Rahane invested an unidentified amount in the dairy substitute business OATEY. Rahane was also chosen to serve as the startup’s brand ambassador as part of the business deal.
Ankush Jamadagni, a co-founder of OATEY, stated that the investment will be used to expand brand awareness for the company’s plant-based dairy substitutes. Additionally, the funds will be used to launch new products, grow into the offline market, and make important hirings, as reported by Inc42.com
“The collaboration between OATEY and Ajinkya Rahane symbolises the perfect match of shared values and a common vision. Together, we aim to create widespread awareness about healthier living, advocate for the adoption of plant-based food options, and inspire individuals to lead sustainable lives,” added Jamadagni.
In order to scale expansion, the D2C brand is collaborating with institutions and growth boosters in the plant-based industry.
Chiming in, Rahane, in a statement, said, “I am excited to collaborate with a health-conscious brand like OATEY. Their commitment to quality products and inspiring brand values align perfectly with my own principles, and I am confident that our partnership will motivate individuals seeking a healthy lifestyle…”
Ankush Jamadagni and Prashant Chauhan started OATEY in 2021, and OATEY creates the highest-quality oat beverages from the best crop of premium oats, offering you a taste, texture, and nutritional profile that are unmatched by other plant-based milk alternatives. OATEY are meticulously produced with the goodness of oats and are vegan-friendly, sustainable, lactose-free, high in fibre (beta-glucans), and nut-free. akin to oat milk